Admission & Marketing Director
CHI NHÁNH CÔNG TY CỔ PHẦN ĐẦU TƯ PHÁT TRIỂN GIÁO DỤC VTCEĐịa điểm làm việc: Hồ Chí Minh
Hết hạn: 04/07/2024
- Chi tiết công việc
- Giới thiệu công ty
Mức lương: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Lãnh đạo
Mô tả công việc
Principal Duties and Responsibilities
The Admission & Marketing Director is a central role in achieving goals and will work closely and in collaboration with branches to monitor the success of marketing initiatives through managing the Marketing plan, the analysis of admission data and statistics, with regular reporting to the Deputy CEO to update actions to deliver admission objectives.
1. Business Plan:
To lead the business planning process, including developing annual total business planning for admission and marketing, rolling monthly forecasts, quarterly forecasts, and budgeting.
2. Marketing Branding:
To ensure in implementing the VTC Academy's marketing and communications strategy (including digital), ensuring that VTC Academy's ethos and vision are represented consistently and effectively through high-quality internal and external communications.
Ensure school profiles for all relevant education publications and external digital platforms are up-to-date.
Build the annual strategic planning of the brand, involving defining goals, scheduling activities, and planning presentation.
Manage brand performance by monitoring brand performance indexes, market data, internal sales, and prices..., and seek alternatives to improve profitability and volume growth.
Lead the brand storytelling in developing the brand's communication and activation strategy.
Manage strategic partners such as advertising agencies, consultancies, and brand-sponsored groups.
To lead the strategy formulation and implementation of enhancing the company's brand name.
Establish an excellent working relationship with the broader staff to ensure timely information communication.
3. Marketing Performance:
Oversee the potential demand of the market and what businesses can adapt to have better performance.
Development and approval of media plans, ensuring efficiency and achievement of strategic objectives in all means of contact (TV, Digital, Social Networks, Outdoors...).
Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary.
Utilize data for marketing campaigns, interrogating the organization's databases and external data.
Market Research for new products and Competitor watch.
4. Admission:
Working closely and in collaboration with Admission Managers from all Branches, jointly review and evaluate the effectiveness of marketing initiatives and communication to ensure the successful delivery of student recruitment objectives, providing weekly reports to the Deputy CEO.
To ensure that VTC Academy achieves the target growth and retention numbers in line with the annual budget.
Ensure that you develop, execute, and regularly monitor marketing, retention, and admissions plans that direct each phase of the internal and external marketing processes.
To create and implement a growth strategy and tactical business development plan that ensures student attraction, recruitment, and retention, based on the school's promises and stories.
To ensure that all branches have an outreach program that widens network and positive relationships and reputation in and with the community.
Ensure that every staff member in the branch company is aware of their role in attracting, converting, and retaining students and is actively and appropriately engaged in all three activities.
To contribute to the broader business through sharing best practices with the wider community and supporting or driving business development opportunities.
5. Other tasks
To be assigned by the Deputy CEO.
The Admission & Marketing Director is a central role in achieving goals and will work closely and in collaboration with branches to monitor the success of marketing initiatives through managing the Marketing plan, the analysis of admission data and statistics, with regular reporting to the Deputy CEO to update actions to deliver admission objectives.
1. Business Plan:
To lead the business planning process, including developing annual total business planning for admission and marketing, rolling monthly forecasts, quarterly forecasts, and budgeting.
2. Marketing Branding:
To ensure in implementing the VTC Academy's marketing and communications strategy (including digital), ensuring that VTC Academy's ethos and vision are represented consistently and effectively through high-quality internal and external communications.
Ensure school profiles for all relevant education publications and external digital platforms are up-to-date.
Build the annual strategic planning of the brand, involving defining goals, scheduling activities, and planning presentation.
Manage brand performance by monitoring brand performance indexes, market data, internal sales, and prices..., and seek alternatives to improve profitability and volume growth.
Lead the brand storytelling in developing the brand's communication and activation strategy.
Manage strategic partners such as advertising agencies, consultancies, and brand-sponsored groups.
To lead the strategy formulation and implementation of enhancing the company's brand name.
Establish an excellent working relationship with the broader staff to ensure timely information communication.
3. Marketing Performance:
Oversee the potential demand of the market and what businesses can adapt to have better performance.
Development and approval of media plans, ensuring efficiency and achievement of strategic objectives in all means of contact (TV, Digital, Social Networks, Outdoors...).
Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary.
Utilize data for marketing campaigns, interrogating the organization's databases and external data.
Market Research for new products and Competitor watch.
4. Admission:
Working closely and in collaboration with Admission Managers from all Branches, jointly review and evaluate the effectiveness of marketing initiatives and communication to ensure the successful delivery of student recruitment objectives, providing weekly reports to the Deputy CEO.
To ensure that VTC Academy achieves the target growth and retention numbers in line with the annual budget.
Ensure that you develop, execute, and regularly monitor marketing, retention, and admissions plans that direct each phase of the internal and external marketing processes.
To create and implement a growth strategy and tactical business development plan that ensures student attraction, recruitment, and retention, based on the school's promises and stories.
To ensure that all branches have an outreach program that widens network and positive relationships and reputation in and with the community.
Ensure that every staff member in the branch company is aware of their role in attracting, converting, and retaining students and is actively and appropriately engaged in all three activities.
To contribute to the broader business through sharing best practices with the wider community and supporting or driving business development opportunities.
5. Other tasks
To be assigned by the Deputy CEO.
Yêu cầu công việc
1. Education
Bachelor's Degree or above (preferably in Business Studies, Marketing, PR, Economics, ...
2. Experience
At least five years of experience in the same position, preferably in the education industry. Proven work experience as an Admissions Director or similar role
Experience in managing a diverse team of 30 members
Ability to analyze and interpret information
Strong interpersonal, presentation, networking, and verbal and written communication skills
Bachelor's Degree or above (preferably in Business Studies, Marketing, PR, Economics, ...
2. Experience
At least five years of experience in the same position, preferably in the education industry. Proven work experience as an Admissions Director or similar role
Experience in managing a diverse team of 30 members
Ability to analyze and interpret information
Strong interpersonal, presentation, networking, and verbal and written communication skills
Quyền lợi được hưởng
Chăm sóc sức khoẻ
Theo chính sách của công ty
Đào tạo
Các chương trình đào tạo trong và ngoài Công ty
Hoạt động nhóm
Team building activities, YEP, Company trip ...
Theo chính sách của công ty
Đào tạo
Các chương trình đào tạo trong và ngoài Công ty
Hoạt động nhóm
Team building activities, YEP, Company trip ...
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Giám Đốc và Cấp Cao Hơn
NGÀNH NGHỀ
Giáo Dục > Giảng Dạy/Đào Tạo
KỸ NĂNG
Network Admission Control, Admission Control, Performance Management, Marketing, Planning Marketing
LĨNH VỰC
Giáo dục/Đào Tạo
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
Không yêu cầu
QUỐC TỊCH
Không hiển thị
Xem thêm
[protected info]
CẤP BẬC
Giám Đốc và Cấp Cao Hơn
NGÀNH NGHỀ
Giáo Dục > Giảng Dạy/Đào Tạo
KỸ NĂNG
Network Admission Control, Admission Control, Performance Management, Marketing, Planning Marketing
LĨNH VỰC
Giáo dục/Đào Tạo
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
Không yêu cầu
QUỐC TỊCH
Không hiển thị
Xem thêm
Nộp hồ sơ liên hệ
CHI NHÁNH CÔNG TY CỔ PHẦN ĐẦU TƯ PHÁT TRIỂN GIÁO DỤC VTCE
Giới thiệu công ty
Xem trang công ty
Học viện Công nghệ thông tin và Thiết kế VTC (VTC Academy) được thành lập năm 2010, hiện đã trải qua hơn một thập kỷ xây dựng và phát triển. Với mục tiêu trở thành học viện hàng đầu châu Á về đào tạo Công nghệ thông tin và Thiết kế trong thập kỷ tới, VTC Academy luôn không ngừng nâng cao chất lượng đào tạo thông qua việc nắm bắt kịp thời xu thế phát triển của công nghệ, cập nhật liên tục chương trình học theo xu hướng ngành nghề của thế giới cũng như nhu cầu thực tiễn của các doanh nghiệp dưới sự cố vấn của các giảng viên danh tiếng từ những trường đại học hàng đầu thế giới như Đại học Harvard, Đại học Stanford, Đại học Carnegie Mellon,...
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