Mô tả Công việc
Job Overview:
We are looking for a Google Ads Specialist to join our
Digital Marketing team and drive growth for global e-commerce businesses within the Shopify ecosystem.
The ideal candidate has hands-on experience managing Google Ads campaigns, with a strong understanding of Google Shopping, conversion optimization, and performance marketing. You should be data-driven, analytical, and passionate about continuously improving campaign performance to maximize ROAS and business growth.
Responsibilities:
Plan, launch, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, Performance Max, YouTube, and other Google advertising solutions.
Take ownership of Google Shopping campaigns, including product feed optimization, Merchant Center management, and improving product visibility and ROAS.
Conduct keyword research, audience analysis, competitor research, and bidding strategy optimization to maximize campaign performance.
Continuously monitor campaign performance and optimize budgets, bidding strategies, targeting, and ad assets to achieve business KPIs.
Analyze campaign data using Google Analytics 4 (GA4), Google Merchant Center, Google Tag Manager, and other tracking tools to identify insights and optimization opportunities.
Prepare regular performance reports with actionable recommendations and growth strategies.
Collaborate closely with SEO, Content, Design, Product, and Development teams to improve landing pages, user experience, and conversion performance.
Stay up to date with Google's latest advertising features, AI-driven campaign types, policy changes, and industry best practices.
Support testing or collaboration on other advertising platforms such as Meta Ads or TikTok Ads when required.