Area Sales Manager

KEY ACCOUNTABILITIESDistributor Performance Management:- Oversee the management of key distributors in the respective area to ensure progress to the agreed strategic direction.- Facilitate the development of a 3-month demand planning for the responsible area.- Effectively manage the credit risk allocated for the respective area.- Lead the area team and trade partners to achieve assigned targets, including volume, distribution, etc. at the area level.Leadership:- Provide coaching and guidance to the Sales Supervisor team.- Foster an effective and efficient team through on-the-job training, motivation, and staff development to achieve a competitive edge.- Implement a standardized evaluation process for the team within the area.- Ensure Sales Supervisors and Sales Representatives are well-trained and aligned with the company's mission.Relationship:- Collaborate closely with the Business Development & Trade Deployment team to develop the area's operational plan and ensure the execution of brand programmes according to the plan.- Foster and maintain strong business relationships with target trade partners, including Distributors, Retailers within the area.- Cultivate a working relationship with internal partners such as Trade Marketing Information, and Distribution Development to ensure alignment and cooperation.Innovation:- Drive innovation in the development of trade programmes to maintain a competitive advantage in the respective area.- Encourage the area team to actively gather innovative ideas from customers and consumers.