Assistant Brand ManagerCông Ty TNHH Cntp Pataya (VN)
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Thư ký - Trợ lý, Truyền thông/Internet/Online Media, Marketing - PR, Search Engine Marketing, Biên tập/ Báo chí/ Truyền hình, Bộ Phận Hỗ trợ, Phát triển thị trường, Tiếp thị - Quảng cáo
Lương: Cạnh tranh
Hình thức: Toàn thời gian
Ngày đăng: 07/05/2024
Hạn nộp: 31/05/2024
Mô tả công việc
Mô tả Công việc
The Assistant Brand Manager is managing the assigned brand & innovation development in:
1. Marketing planning (20%)
- Implement a marketing and sales strategy for one or more of product line/brand in order to meet established sales targets.
- Initiate activities/plans to drive growth of the assigned brand & portfolio.
- Prepare sales forecasts and budgets; monitor sales volume, revenues and inventory; and adapt plans to improve the sales performance of the product line/brand.
- Plan and deploy marketing campaign including AP budget allocation, communication across channel such as digital, event.
- Coordinate with cross-functions to ensure activities to be followed-up and executed.
- Constantly review KPIs & campaigns performances to propose relevant actions & inputs.
2. PR & Digital Management (50%)
- Develop and implement PR, Digital Calendar, and Plan in alignment with Regional Communications guidelines and Brand Strategy. Monitor KPI and results.
- Work with Brand Manager and Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Website, Facebook, Tiktok, YouTube, Ecommerce Channel) to adapt for the market while maintaining the brand guidelines and global alignment across channels
- Work and manage PR and Digital Agency to develop, localize the platforms, build social media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out analytics, KPI and report.
- Monitor competitors' PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
- Build, extend and maintain a great relationship with KOLs and Influencer
- Ability to create content for company social media
- Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
- Consolidate press/online clippings and monthly reports
- Management of social media sites such as Facebook, Tiktok, Ecommerce channel...
- Website management digital marketing tools (Google Analytics): Proficiency in using WordPress to support the update of our website/ support to ensure the website is up-to-date, user-friendly, and aligned with our branding.
3. Event Coordination (10%)
- Coordinate and execute in-house and outdoor events at partner venues.
- Assist in organizing co-branding activities, such as seminars, workshops and sponsored events.
- Supervise the creation, production, distribution, and display of promotional materials.
- Collaborate with designers to create compelling promotional artwork.
- Ensure smooth event operations
4. Operational & other tasks (20%)
- Assist in the management of social media accounts as assigned.
- Handle administrative tasks.
The Assistant Brand Manager is managing the assigned brand & innovation development in:
1. Marketing planning (20%)
- Implement a marketing and sales strategy for one or more of product line/brand in order to meet established sales targets.
- Initiate activities/plans to drive growth of the assigned brand & portfolio.
- Prepare sales forecasts and budgets; monitor sales volume, revenues and inventory; and adapt plans to improve the sales performance of the product line/brand.
- Plan and deploy marketing campaign including AP budget allocation, communication across channel such as digital, event.
- Coordinate with cross-functions to ensure activities to be followed-up and executed.
- Constantly review KPIs & campaigns performances to propose relevant actions & inputs.
2. PR & Digital Management (50%)
- Develop and implement PR, Digital Calendar, and Plan in alignment with Regional Communications guidelines and Brand Strategy. Monitor KPI and results.
- Work with Brand Manager and Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Website, Facebook, Tiktok, YouTube, Ecommerce Channel) to adapt for the market while maintaining the brand guidelines and global alignment across channels
- Work and manage PR and Digital Agency to develop, localize the platforms, build social media strategy, contents, and activities to make sure all the brand guidelines are adhered to. Map out analytics, KPI and report.
- Monitor competitors' PR/Digital activities, growth and market trends on a monthly basis and have an action plan and proposal according to the market movement
- Build, extend and maintain a great relationship with KOLs and Influencer
- Ability to create content for company social media
- Manage product seeding, product information, press release following the brand calendar to maximize brand exposure and awareness
- Consolidate press/online clippings and monthly reports
- Management of social media sites such as Facebook, Tiktok, Ecommerce channel...
- Website management digital marketing tools (Google Analytics): Proficiency in using WordPress to support the update of our website/ support to ensure the website is up-to-date, user-friendly, and aligned with our branding.
3. Event Coordination (10%)
- Coordinate and execute in-house and outdoor events at partner venues.
- Assist in organizing co-branding activities, such as seminars, workshops and sponsored events.
- Supervise the creation, production, distribution, and display of promotional materials.
- Collaborate with designers to create compelling promotional artwork.
- Ensure smooth event operations
4. Operational & other tasks (20%)
- Assist in the management of social media accounts as assigned.
- Handle administrative tasks.
Yêu cầu công việc
Yêu Cầu Công Việc
1. Requirements:
- BSc/BA in Marketing, Communication, Business or related field; Master's/MBA is a plus.
- Have 3-5 years + of experience in at the same level in brand marketing with an international FMCG, dairy or food with proven track record and growth of ABM position with specific record in brand management and digital marketing management.
- Able to share expectations with peers.
2. Skills
- Proven experience as an Assistant Brand Manager.
- Proven experience in project, campaign management & innovation development to deliver assigned works on-time in-full.
- Knowledge of product pricing, packaging, distribution, and positioning.
- Familiarity with latest marketing trends and best practices.
- Ability to conduct research and analyse data.
- Ability to work across teams in a fast-changing environment.
- Demonstrated ability to handle multiple projects and details simultaneously.
- Advanced MS Office skills with a focus on Power Point/Excel.
- Fluent in English and ability to work in multi-cultural environments.
- Presentation Skills.
1. Requirements:
- BSc/BA in Marketing, Communication, Business or related field; Master's/MBA is a plus.
- Have 3-5 years + of experience in at the same level in brand marketing with an international FMCG, dairy or food with proven track record and growth of ABM position with specific record in brand management and digital marketing management.
- Able to share expectations with peers.
2. Skills
- Proven experience as an Assistant Brand Manager.
- Proven experience in project, campaign management & innovation development to deliver assigned works on-time in-full.
- Knowledge of product pricing, packaging, distribution, and positioning.
- Familiarity with latest marketing trends and best practices.
- Ability to conduct research and analyse data.
- Ability to work across teams in a fast-changing environment.
- Demonstrated ability to handle multiple projects and details simultaneously.
- Advanced MS Office skills with a focus on Power Point/Excel.
- Fluent in English and ability to work in multi-cultural environments.
- Presentation Skills.
Quyền lợi được hưởng
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Thông tin khác
Bằng cấp:
Đại học
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Lương:
Cạnh tranh
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Lương:
Cạnh tranh
Nộp hồ sơ liên hệ
Công Ty TNHH Cntp Pataya (VN)
Giới thiệu công ty
Công Ty TNHH Cntp Pataya (VN) việc làm
Lô 44, KCN Trà Nóc 1, Cần Thơ
Quy mô: Từ 501 - 1000 nhân viên
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Vị trí Assistant Brand Manager do công ty Công Ty TNHH Cntp Pataya (VN) tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Cạnh tranh, tìm thêm việc làm về Assistant Brand Manager hoặc công ty Công Ty TNHH Cntp Pataya (VN) ở các link phía trên
Giới thiệu công ty
Công Ty TNHH Cntp Pataya (VN) việc làm
Lô 44, KCN Trà Nóc 1, Cần Thơ
Quy mô: Từ 501 - 1000 nhân viên