Assistant Brand ManagerCông Ty TNHH Roi Việt Nam

- Assist in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities;
- Lead innovation/ activation projects deployment and the integrated activity schedule to ensure consistency with Brand Key Vision and Brand Vision Plan including communication strategy;
- Monitor and evaluate brand performance to recommend, and execute appropriate ways to increase brand equity;
- Identify solutions and make recommendations to improve effectiveness based on performance monitor;
- Work closely with agencies (Advertising, Market Research, PR, etc.) to execute flawless brand experiences across touch points;
- Deliver specific brand projects as per brand plan, eg. co-branding with a major retailer;
- Monitor budget spend and provide timely communication to relevant stakeholders on overspend/ cash availability;
- Partner with different functions (Customer Development, Supply Chain & Finance) for on-going projects, competitors, budget phasing, media plan tracking.