Job Purpose
As the Assistant Channel Manager, you are responsible for supporting the development and deployment of sell-out tools and execution strategies in the Traditional Off-Trade (TOFT) channel. This role plays a key part in bridging brand plans and channel strategy with field execution. You will lead the coordination of activation tools, track sell-out performance, and manage the Activation Team to ensure impactful market presence and shopper conversion at the point of sale.
Key Responsibilities
Translate brand and commercial plans into channel-relevant visibility and activation toolkits.
Develop tracking tools to monitor deployment efficiency and outlet coverage.
Analyze sell-out performance data and activation ROI to refine toolkits and promotions.
Identify regional customization needs based on outlet segmentation and shopper behavior.
Collaborate with regional sales teams to gather feedback and co-develop activation mechanics.
Keep a pulse on shopper behavior and segment partner trends to ensure relevance and impact of TOFT programs
Contribute channel-level inputs to the ICP process by identifying key opportunities, barriers, and possible action plans for each priority channel
Requirements
Bachelor's degree in business, Marketing,
Trade Marketing, or related fields.
Experienced in FMCG in Trade Marketing or FMCG Sales
Data-driven mindset with ability to translate insights into action.
Strong understanding of Traditional Trade execution and outlet operations.
Good analytical and presentation skills
Strong project management, interpersonal, and communication skills.
Good command in English both spoken & written
Must be creative and results orientated.
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