Job Purpose
The Assistant E-commerce Key Account Manager plays a core role in supporting operations and driving revenue growth for L'Oréal Paris on the Shopee e-commerce platform. This position requires a strong combination of a sharp data mindset, advanced Excel skills, and exceptional attention to detail across all operational aspects. You will leverage data as a foundation to track performance, optimize promotional campaigns, paid advertising, livestreaming, and affiliate marketing, while collaborating closely with cross-functional teams to deliver a best-in-class consumer shopping experience and sustainable business growth.
Key Responsibilities
Data Analytics, E-Market Visit &
Reporting:
Take ownership of tracking and analyzing daily conversion funnels (Traffic ->
Add to Cart ->
Conversion Rate ->
Basket Size) proactively proposing and executing action plans when needed.
Conduct regular E-Market Visits: Closely monitor and survey direct competitors on Shopee (pricing structure, new product assortments, banners, promotional mechanisms, livestreaming, and affiliate activities).
Consolidate data, build and update weekly, monthly, and campaign reports incorporating competitor insights with high accuracy, proactively delivering actionable insights and data-backed recommendations.
Post-Mortem Reports: Develop comprehensive post-mortem reports following campaigns and month-end to evaluate performance, ROI, channel learnings, and actionable takeaways for future optimization.
Data-Driven Store Operations:
Meticulously manage and double-check all store setups on the L'Oréal Paris official store on Shopee.
Coordinate the execution of promotional programs, pricing, discount codes, vouchers, and flash sales, ensuring absolute accuracy in figures and timing
Closely monitor operational metrics and store KPIs, including traffic, to promptly identify variances and propose corrective actions.
Assortment &
Smart Inventory Analytics:
Daily Stock Monitoring &
OOS Alerts: Monitor stock levels on a daily basis and instantly flag Out-of-Stock (OOS) risks or issues to coordinate timely solutions.
Weekly Replenishment Plan: Manage and execute the weekly replenishment plan in alignment with sales velocity, stock levels, and upcoming promotional activities to prevent out-of-stock (OOS) issues.
Detail-review product assortments, visuals, and Product Detail Pages (PDP) based on conversion performance metrics of each SKU.
Campaign Execution &
Building Blocks Optimization (Marketing, Livestream &
Affiliate):
Participate in preparing detailed checklists, and executing monthly campaigns, Mega Campaigns, and double-day sales.
Countdown &
Go-Live Monitoring: Conduct real-time monitoring during campaign countdowns and go-lives, promptly flagging and escalating operational or technical issues for immediate resolution.
Closely collaborate with Digital Marketing teams to track, reconcile, and optimize advertising efficiency (ROAS, ROI) for on-platform paid tools (Shopee Ads).
Partner with Affiliate (AFF) and Brand Live teams to manage performance, ensuring all building blocks - including traffic, conversions from KOL/KOC livestreams, and affiliate packages - achieve targets as planned.
Other Tasks:
Support additional projects and tasks assigned by the direct Line Manager.
Requirements
Education: University degree majoring in Business Administration, Marketing, Economics, Data Analytics, or related fields.
Experience:
Minimum 2 - 3 years of hands-on Ecommerce Key Account Management (EKAM) experience, with proven end-to-end ownership of brand stores and campaigns on Shopee.
Direct experience with Shopee Seller Center (store management, campaign execution, performance tracking) is required
Background in FMCG or Beauty industry - client-side or agency-side (e-commerce) is an advantage.
Technical &
Core Competencies:
Advanced Excel: Proficient in large data processing functions, Pivot Tables, Conditional Formatting, and building in-depth reports.
Data Mindset: Strong capability to read and analyze data, translating numbers into actionable business insights. Highly sensitive to figures, trends, and conversion rates.
High Attention to Detail: Meticulous ability to audit data, program details, and operations with absolute precision, ensuring zero minor errors.
Time Management: Able to organize workload effectively, prioritize tasks independently, and deliver results under tight deadlines and during high-intensity periods.
Soft Skills:
Strong ownership mindset - takes full responsibility for assigned tasks and follows through until completion.
Proactive, agile, and highly accountable - anticipates issues, flags risks early, and drives solutions independently
Clear and effective communication skills - able to present data-backed insights and collaborate cross-functionally with confidence
Proficient in English - comfortable working in a multinational environment with English briefs, reports, and platform interfaces
Thông tin chung