Assistant Trade Marketing Manager

1. Build sales promotion programs:
Build category growth plan for the whole channel to deliver sales & volume growth
Develop account plans, promotional activities, visibility, new-user recruitment with a focus on timelines to ensure achieve sales volume, build brand recognition and customers satisfaction.
Review business results by accounts & by category to come up with actionable plan to deliver positive growth.
Develop campaigns for launching new products.
Monitor and evaluate the effectiveness of promotional programs to adjust them according to business objectives.
Being up to date with the latest shopper behavior/insights.
2. Manage budgets:
Control investment in promotions and displays within the approved budget.
Analyze sales data to ensure that budget of responsible accounts is met and aligned with strategic objectives.
3. Sales forecasting:
Forecast sales for each SKU (Stock Keeping Unit) based on monthly/quarterly sales plans.
Coordinate with relevant departments to ensure the timely implementation of the plans.
4. Operation and sales management:
Update competitors' activities to maintain awareness and provide feedback of all competitive activity to propose sales program
Manage bad stock for clearance plan
Work with Suppliers to develop POSM & ensure excellent execution in stores.