Assistant Trade Marketing Manager

Mô tả Công việc
Main Responsibilities
1) Be accountable for the development and implementation of trade category plan for assigned trade channel
Translate customer & shopper insights into business building opportunities within specific customers/channels.
Build customers/channels specific trade plans to align with total trade category plan and deliver category & brand objectives.
Identify trade spend opportunities & risks and allocate budgets accordingly.
Work with sales team to ensure excellent trade plan deployment & in-store activation.
Drive GT channel growth through distribution, outlet activation, SKU productivity and trade programs.
2) Work hand-in-hand with Marketing Team in (re-)launch and consumer promotion activities
Work out the brief for BTL agencies and sales team.
In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.