Associate Consumer Engagement & Analytics Manager

Abbott Laboratories. GmbH

Thỏa thuận
09/09/2026
Toàn thời gian
JOB DESCRIPTION
ROLE DESCRIPTION
  • Lead the development and implementation of consumer engagement strategies that maximize customer lifetime value. Design effective customer journey management and data-driven cross-sell/upsell campaigns to deepen customer penetration and sales growth.
  • Creation of data governance standards to ensure all relevant information related to consumer engagement is standardized across platforms and ready to generate insights and continuous assessment of results.
  • Understand end-to-end data processes across systems to deliver business performance reporting, campaign tracking, and consumer engagement/behavior analysis.
  • Identify business opportunities via consumer engagement by analyzing data on new and repeated users' status, sales contribution, retention metrics and propose actionable insights.
  • Design mechanism of loyalty program and create roadmap of all lifecycle consumer journey from onboarding and replenishment and retention.
  • Oversee the end-to-end implementation and delivery of consumer engagement campaigns, ensure seamless and personalized execution of new initiatives.
  • Collaborate with brands and work independently to perform in-depth customer analysis, design customer journey, develop advanced lifecycle programs with business impact.
  • Analyze and understand customer preferences, working closely digital and brands to design attractive rewards and experience for customers.
  • Work with cross functional team to pilot and implement personalized end-to-end campaigns and communications to create touchpoints and optimize campaign response
  • Lead a team of external customer service representatives to deliver outstanding customer experiences and service across different channels (Hotline, Social, Whatsapp)
  • Collaborate with cross-functional team to integrate analytics into business processes and decision making with trackable [protected info] omni-channel activities
  • Champion industry trends in consumer engagement/loyalty and analytics innovation.
KEY RESPONSIBILITIES & ACTIVITIES
  • Responsible for shaping, leading and implementation of overall consumer engagement strategy in collaboration with cross functional teams to drive sales growth and customer retention.
  • Able to translate business problems into analytics-led solutions with appropriate methodology, manage initiatives effectively and evaluate the results rigorously.
  • Utilize data-driven approaches to drive database segmentation effectively, improving personalized communications and marketing campaigns.
  • Map consumer journey to identify and analyze touch points with the organization to maximize commercial opportunities
  • Collaborate with cross functional to create roadmaps for loyalty and retention programs to drive an exceptional customer experience
  • Strong analytical skills with the ability to interpret data and generate actionable insights to drive business growth through data analytics.
  • Champion industry trends in consumer engagement/loyalty and analytics innovation.
  • Coach team to deliver high-quality consumer engagement related initiatives and analysis.
Requirements:
  • Degree holder in Business, Marketing, or any related discipline.
  • Minimum 3 years of experience in marketing or brand management; solid hands-on digital marketing or CRM or Consumer Engagement experience is strongly preferred.
  • Familiar with media KPIs, engagement performance metrics, and campaign measurement tools.
  • Passion for the nutrition, health, babies/ kids-related or pharmaceutical industry; science background or nutrition knowledge is an advantage.
  • Tough, persistent, and able to manage multiple tasks under pressure with resilience and ownership.
  • A proactive, analytical team player with strong business acumen and entrepreneurial mindset.
  • Strong communication, presentation and project management skills.
  • Fluent in written and spoken English and Chinese; Mandarin an advantage.

Thông tin chung

  • Thu nhập: Thỏa thuận

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Nhân viên mua hàng

Nhà máy Giấy Xương Giang

Thỏa thuận
Bắc Giang, Bắc Ninh
24/08/2026
Vị trí Associate Consumer Engagement & Analytics Manager do công ty Abbott Laboratories. GmbH tuyển dụng tại , Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Associate Consumer Engagement & Analytics Manager hoặc công ty Abbott Laboratories. GmbH ở các link phía trên

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Abbott Laboratories. GmbH

Địa chỉ: Tầng 8, 2 Ngô Đức Kế, Bến Nghé, Quận 1, Hồ Chí Minh
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