KEY RESPONSIBILITIES
The Associate in Branding & Communications is responsible for strengthening the company's brand presence through strategic communications, public relations, media engagement, and high-quality content creation. The role manages both internal and external communications, ensuring consistency across all brand touchpoints while supporting marketing initiatives, corporate reputation, and
business development activities.
The ideal candidate is an excellent storyteller with strong writing skills, understands branding principles, is capable of building relationships with media partners, and can independently produce basic visual communication materials using modern design tools.
Brand Management
• Ensure consistency of the corporate brand across all communication channels and marketing materials.
• Support the development and implementation of branding strategies and campaigns.
• Maintain and update brand guidelines, templates, and communication assets.
• Coordinate production of company profiles, brochures, presentations, and promotional materials.
Public Relations & Media Relations
• Develop and maintain relationships with journalists, editors, media agencies, and industry partners.
• Prepare and distribute press releases, media kits, and corporate announcements.
• Coordinate media interviews, press events, and public communications.
• Monitor media coverage and identify opportunities to enhance corporate visibility.
• Manage responses for media enquiries when required.
Content Development & Copywriting
• Produce engaging and accurate content across multiple platforms, including:
o Website
o LinkedIn
o Facebook
o Youtube
o Email newsletters
o Corporate publications
o Project stories
o Event communications
o Press releases
• Develop compelling copy that reflects the company's expertise and brand voice.
• Collaborate with technical teams to transform project information into audience-friendly content.
Digital Communications
• Manage and maintain corporate social media channels.
• Develop content calendars and communication plans.
• Monitor engagement and recommend improvements.
• Support
digital marketing campaigns with content and communication materials.
Graphic & Multimedia Support
Create simple but professional visual materials independently, including:
• Social media graphics
• Presentation slides
• Infographics
• Event materials
• Simple brochures
• Short promotional videos and reels
Coordinate with external
designers or agencies for larger branding projects when necessary.
Corporate Communications
• Support internal communication initiatives.
• Draft speeches, announcements, newsletters, and corporate messages.
• Coordinate communication materials for conferences, exhibitions, and company events.
Marketing Support
• Assist in proposal branding and marketing collateral.
• Support award submissions and publication opportunities.
Contribute ideas to strengthen the company's public profile and thought leadership
Other tasks upon discussion with the BOD