Education & Experience:
• Bachelor's degree in Marketing, Business Administration,
Digital Marketing or related fields.
• 3-5 years of experience in Performance Marketing, eCommerce Media, Digital Marketing or related roles.
• Hands-on experience managing paid media campaigns on Shopee, TikTok Ads, Meta Ads, Google Ads or similar performance platforms.
Specific Skills
• Strong analytical skills with the ability to interpret campaign and shopper performance data.
• Solid understanding of eCommerce ecosystem, digital media buying, attribution and conversion metrics.
• Project management and stakeholder management skills with the ability to work effectively across internal teams and external partners.
• Proficiency in Excel and reporting/dashboard tools.
• Strong communication & influencing skills in English and Vietnamese.