Job Description
Role Overview
SmartOSC is building a dedicated marketing engine for its Data & AI Program, positioning our offerings to enterprise buyers. As a B2B Marketing Fresher, you will join the team that runs this engine day to day. You will support demand-generation campaigns, help manage the marketing funnel, and contribute to delivering qualified leads (MQLs) to Sales.
This is a hands-on learning role. You will work alongside experienced marketers, get exposure to real B2B campaigns across SEO, content & design, email marketing and ABM, and see how marketing performance connects to sales outcomes.
Key Deliverables & Responsibilities
Market research & GTM support: Research competitors, target industries, buyer personas,.... to help define the ICP and sharpen positioning for Data & AI offerings.
ABM: Support personalized outreach to priority accounts and monitor account engagement and campaign results to flag follow-up opportunities for Sales.
Content marketing: Draft SEO-friendly articles and lead magnets (e-books, whitepapers, checklists); Support the creation and updating of landing pages and forms (WordPress)
Email marketing (EDM): Help build email content and contact lists, schedule sends, and report on open, click, and conversion rates.
What You'll Learn
How a B2B demand-generation funnel works from lead to MQL to Sales handoff
Hands-on use of SEO tools, EDM & ABM platforms
How to test, measure, and iterate on campaigns
Requirements
Above 6 months of experience, graduates in Marketing, Business, Economics, Communications, or a related field are welcome
Basic understanding of
digital marketing channels (SEO, email, website, social media)
Good analytical mindset and comfort with numbers and spreadsheets (Excel/Google Sheets)
Basic design skills: able to create simple visuals, social posts, or slides using tools such as Canva or Figma
Hands-on experience using AI tools (e.g., Claude, ChatGPT, Gemini) to support research, content drafting, and daily work, with the judgment to fact-check and edit AI outputs
Curious, proactive, and eager to learn, with good attention to detail
Good time management and the ability to handle multiple tasks in a fast-paced environment
Team player who can also work independently
Good English communication skills (reading, writing, and speaking)
Previous Internship or project experience in digital marketing and IT outsourcing industry is a plus
Basic knowledge of HTML/CSS or WordPress or having experience with EDM/ABM tool, even through coursework or personal projects is preferred
Benefits
At SmartOSC, we offer the best to your values:
Attractive allowances
Flexible working hours (between 7:30am - 7:30pm on staff's preference)
Working in one of the largest digital transformation agencies in Asia - Professional English environment
Firm's Certified Qualifications Sponsorship for career development
Annual company trip inside or outside Vietnam
Other fun activities: happy hour, quarterly team building, football club, yoga club, swimming club, charity activities, etc.
Free entertainment parties: Birthday party, Anniversary party, Sum-up Party, Year-End Party, etc