Brand Activation Assistant ManagerCông Ty TNHH TBS Việt Nam
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Thư ký - Trợ lý, Truyền thông/Internet/Online Media, Thực tập, Marketing - PR, Mới tốt nghiệp, Search Engine Marketing, Bộ Phận Hỗ trợ, Phát triển thị trường, Tiếp thị - Quảng cáo
Lương: Thoả thuận
Hình thức: Toàn thời gian
Ngày đăng: 15/07/2024
Hạn nộp: 14/08/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
General: Marketing Role
Become a The Body Shop brand advocate who understand its core values and mission thoroughly and translate them into day-to-day across the company's consumer touch points of a digital-focused, global Retail company.
Conceptualize company general Marketing - Retail calendar into communication strategies, plans and deliverables with KPIs on brand awareness and consideration to subsequently drive business objectives, mainly on Digital.
Oversee market data analysis and competitor activities to constantly refresh and renovate communication approaches.
Communications: Digital External Network
Earned Media: Maintain close relations with the network of journalists / news website represntatives and social influencers including bloggers, KOLs and similar profiles via: monthly newsfeed in line with the company's business planning and product drop-off / events / workshops.
Paid Media: In charge of Digital Branding plan & budget, with key channels Google & Facebook network, to deliver awareness & consideration KPIs while ensuring consistent message across touchpoints.
Communications: Owned Network & Partnership
Social Media & Branding Website: in charge of branding content schedule & activities to achieve constant growth of awareness, consideration and engagement.
Landlords: Work closely with department stores / shopping malls where our stores are located to maximize communication supports and branding events / opportunities.
Partners: Seek cooperation with brands, companies or organizations with potential to increase brand awareness & consideration via existing customer pools.
Work closely with in-house Visual Merchandising team (VM) for in-store marketing materials, including event-based materials (updated monthly) or permanent materials (updated quarterly / yearly).
Communications: In-Store Marketing
Constantly seek new ways of improving the customer journey in-store via the materials (Silent Seller), either by improving the quality of existing materials, or by creating new ways of conveying our message to customers.
Advertising law compliance of in-store and out-of-store branding materials, including store façade. Monthly submission of advertising license for new products. Work closely with our agency to monitor and renew the store façade advertising license.
Communications: Corporate Responsibility
Yearly brand CSR campaigns including global campaign and local campaign. Tasks include in-store materials direction and preparation, plan and execute communications tool to the PR network, work with Digital team for communication plan, liaison with local / regional NGOs for cooperation and organize offline event when relevant such as Beach Clean Up.
Track market CSR events such as Earth Hour, Earth Day and Environmental Day. Review and initiate participation plan especially for events that are relevant to our key values utilizing our existing communication channels: stores, online PR network and owned social media channels.
Liaise with regional officers to capture key campaigns and message and carry out internal briefing when required. Complete quarterly "Enrich Not Exploit" report to the regional office, which is a summary of CSR activities and sustainability compliance.
CRM:
Define customer segmentation to increase customer portfolio, their lifetime value contribution and purchase rate.
Deploy all CRM channel's operation to ensure commercial and marketing activities are communicated effectively and efficiently.
Develop the customer loyalty program. Involve in planning and execution to deliver the business target in all campaigns.
Lead the CRM member who is responsible for content creation, including content planning, writing, copy editing & optimizing for each customer segmentation across all CRM's channels.
Evaluate content's performance and propose action.
Manage Loyalty Member's data.
Become a The Body Shop brand advocate who understand its core values and mission thoroughly and translate them into day-to-day across the company's consumer touch points of a digital-focused, global Retail company.
Conceptualize company general Marketing - Retail calendar into communication strategies, plans and deliverables with KPIs on brand awareness and consideration to subsequently drive business objectives, mainly on Digital.
Oversee market data analysis and competitor activities to constantly refresh and renovate communication approaches.
Communications: Digital External Network
Earned Media: Maintain close relations with the network of journalists / news website represntatives and social influencers including bloggers, KOLs and similar profiles via: monthly newsfeed in line with the company's business planning and product drop-off / events / workshops.
Paid Media: In charge of Digital Branding plan & budget, with key channels Google & Facebook network, to deliver awareness & consideration KPIs while ensuring consistent message across touchpoints.
Communications: Owned Network & Partnership
Social Media & Branding Website: in charge of branding content schedule & activities to achieve constant growth of awareness, consideration and engagement.
Landlords: Work closely with department stores / shopping malls where our stores are located to maximize communication supports and branding events / opportunities.
Partners: Seek cooperation with brands, companies or organizations with potential to increase brand awareness & consideration via existing customer pools.
Work closely with in-house Visual Merchandising team (VM) for in-store marketing materials, including event-based materials (updated monthly) or permanent materials (updated quarterly / yearly).
Communications: In-Store Marketing
Constantly seek new ways of improving the customer journey in-store via the materials (Silent Seller), either by improving the quality of existing materials, or by creating new ways of conveying our message to customers.
Advertising law compliance of in-store and out-of-store branding materials, including store façade. Monthly submission of advertising license for new products. Work closely with our agency to monitor and renew the store façade advertising license.
Communications: Corporate Responsibility
Yearly brand CSR campaigns including global campaign and local campaign. Tasks include in-store materials direction and preparation, plan and execute communications tool to the PR network, work with Digital team for communication plan, liaison with local / regional NGOs for cooperation and organize offline event when relevant such as Beach Clean Up.
Track market CSR events such as Earth Hour, Earth Day and Environmental Day. Review and initiate participation plan especially for events that are relevant to our key values utilizing our existing communication channels: stores, online PR network and owned social media channels.
Liaise with regional officers to capture key campaigns and message and carry out internal briefing when required. Complete quarterly "Enrich Not Exploit" report to the regional office, which is a summary of CSR activities and sustainability compliance.
CRM:
Define customer segmentation to increase customer portfolio, their lifetime value contribution and purchase rate.
Deploy all CRM channel's operation to ensure commercial and marketing activities are communicated effectively and efficiently.
Develop the customer loyalty program. Involve in planning and execution to deliver the business target in all campaigns.
Lead the CRM member who is responsible for content creation, including content planning, writing, copy editing & optimizing for each customer segmentation across all CRM's channels.
Evaluate content's performance and propose action.
Manage Loyalty Member's data.
Yêu cầu công việc
Bachelor in Marketing, Communication, Economy, Business Administration, or other relevant fields.
At least 4 year experience in a Marketing role.
Strong verbal / written communications and copywriting in English and Vietnamese. Strong sense of layout, content, wording, creativity and visualization.
Intermediate Microsoft Office skills. Standard Photoshop and other designing tools skills.
Experience in Beauty industry & Ecommerce or Marketing Intern role at The Body Shop is an advantage.
Fast-learning, open-minded, multi-tasking and open for challenge and ability to work under pressure.
At least 4 year experience in a Marketing role.
Strong verbal / written communications and copywriting in English and Vietnamese. Strong sense of layout, content, wording, creativity and visualization.
Intermediate Microsoft Office skills. Standard Photoshop and other designing tools skills.
Experience in Beauty industry & Ecommerce or Marketing Intern role at The Body Shop is an advantage.
Fast-learning, open-minded, multi-tasking and open for challenge and ability to work under pressure.
Quyền lợi được hưởng
Salary: based on experience & performance
Benefits under Vietnam labor law (Social insurance)
Working in a dynamic and professional environment
Year-end bonus (based on the Company's results)
Annual salary increase
Product allowances, parking allowance
Personal limitation transportation allowance (Grab)
Benefits under Vietnam labor law (Social insurance)
Working in a dynamic and professional environment
Year-end bonus (based on the Company's results)
Annual salary increase
Product allowances, parking allowance
Personal limitation transportation allowance (Grab)
Thông tin khác
Cấp bậc
Nhân viên
Kinh nghiệm
4 năm
Số lượng tuyển
1 người
Hình thức làm việc
Toàn thời gian
Giới tính
Không yêu cầu
Nhân viên
Kinh nghiệm
4 năm
Số lượng tuyển
1 người
Hình thức làm việc
Toàn thời gian
Giới tính
Không yêu cầu
Giới thiệu công ty
Công Ty TNHH TBS Việt Nam việc làm
127H Lê Văn Duyệt, Phường 3, Bình Thạnh, Ho Chi Minh City, Ho Chi Minh, Vietnam
Quy mô: Từ 101 - 500 nhân viên
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Thoả thuận
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Vị trí Brand Activation Assistant Manager do công ty Công Ty TNHH TBS Việt Nam tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thoả thuận, tìm thêm việc làm về Brand Activation Assistant Manager hoặc công ty Công Ty TNHH TBS Việt Nam ở các link phía trên
Giới thiệu công ty
Công Ty TNHH TBS Việt Nam việc làm
127H Lê Văn Duyệt, Phường 3, Bình Thạnh, Ho Chi Minh City, Ho Chi Minh, Vietnam
Quy mô: Từ 101 - 500 nhân viên