MAIN PURPOSE OF ROLE
Manage WOM Campaign
Manage the execution of Social (WOM) campaigns, ensuring that all activities are aligned with the marketing objectives. This role requires close collaboration with internal teams and external partners (Agency) to ensure the smooth execution of campaigns.
Livestream Operation
Responsible for livestreaming operations, reporting performance after livestream, paperwork processing with vendor for gift/product delivery, register TnC with SCT (Sở Công Thương)...
Activation offline
Tracking gift, report performance, register TnC with SCT (Sở Công Thương)...
Other tasks
Tracking gift, support work with creative agency to develop creative asset (EDM), POSM,
Working Location: Abbott Office - Me Linh Point, Ngo Duc Ke, District 1, HCMC
1. Project Management Oversight:
Oversee project management to ensure the smooth execution of all social campaigns, from planning to airing.
Work closely with internal teams and external partners (Creative Agency) to ensure campaign progress and quality are maintained.
2. Campaign Airing Management:
Manage the entire airing process, ensuring all campaigns are aired on time and meet established objectives.
Coordinate with relevant departments and creative partners to ensure seamless execution of social plans.
3. Campaign Optimization:
Continuously review campaign performance, optimize based on real-time data, and apply key learnings to improve outcomes.
Track actual campaign execution and make timely adjustments to meet the goals.
4. Post-Campaign Analysis:
Organize and conduct evaluations of campaign execution both before and after campaigns to ensure effectiveness and goal achievement.
Conduct post-campaign analysis to derive insights and recommendations for future campaigns, ensuring ongoing improvements in media strategy.
6. Progress Monitoring & Reporting:
Track and update campaign progress weekly/monthly, ensuring timely communication with direct management and project teams.
Ensure compliance with all processes and proper documentation of campaign activities.
Prepare reports and complete other related tasks as assigned by the Integrated Media
Marketing ManagerI. EDUCATION
University graduate major in Business/Marketing of equivalent
II. SKILLS & QUALIFICATIONS
1. Project Management:
Strong project management skills to ensure the timely and efficient execution of social (Influencers/WOM) campaigns.
2. Optimization & Analysis:
Proficiency in using data and analytics tools to monitor and evaluate campaign performance and provide actionable insights.
Expertise in trending social platforms (Facebook, TikTok).
3. Creativity & Adaptability:
Ability to quickly adapt to new trends in social and offer creative and effective media solutions.
4. Collaboration Skills:
Excellent teamwork and collaboration skills, with the ability to work effectively with both internal teams and external media partners.
III. EXPERIENCE
Bachelor's in business, Marketing, Mass Communications, or any other related field.
Proven experience in influencer marketing, social media, or content creation.
At least 1- 2years at the same position
Strong understanding of KOL/KOC scouting and WOM/influencer platforms.
Excellent communication and negotiation skills.
Ability to work collaboratively with cross-functional teams.
Creative mindset with attention to detail.