Brand Manager - myanmar and rosea

*MAIN PURPOSE:

Independently lead projects and focus on mix development for Myanmar business. Myanmar business runs across categories of Female Personal Care and Male Grooming and ley tasks will involve identifying opportunities, creation of NPDs for Myanmar market, strategizing and drawing up marketing plans and working with local agency for implementation of plans. The scope also involves Digital Activation of brands in the markets of Malaysia and Cambodia. Activation of brands across Male and Female Grooming on social and E-Com.



*MAIN ACCOUNTABILITIES:

• Build Category Strategy, Brand Vision Plan, Brand Key, 5 year NPD roadmap

• Lead consumer insights to concept development and brand proposition

• Detailed marketing mix development focusing on creative strategy, communication development and shopper plan

• Lead media planning across touch points and build strong digital plans

- Developing an in-depth understanding of consumer, brand, business, competition and category

• Project management: Work closely with cross functional teams to ensure projects get delivered on time

• Project tracking and post evaluation to course correct strategy and execution

• People management: Work closely with cross function teams and agency partners(creative, media and packaging) to deliver the brand tasks