Mô tả công việc
Responsibilities:
- Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
- Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam
- Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
- Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points
- Engages sales and channel marketing teams to ensure delivery of efficient brand building
- Identify and work out relevant consumer and shopper insights
- Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels
Yêu cầu
- 5 years' experience in brand management
- Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
- A thorough understanding of marketing and business functions at FMCG sector
- Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management
- Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
Strong analytical, decision making, influence, communication & presentation skills
Quyền lợi
Thưởng
Attractive Incentive, Allowance & Performance bonus, etc.
Chăm sóc sức khoẻ
BHXH, BHYT, AON 24/7 (for self & family)
Máy tính xách tay
Personal Laptop
Thông tin khác
NGÀY ĐĂNG
12/11/2025
CẤP BẬC
Trưởng phòng
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Quản Lý Thương Hiệu
KỸ NĂNG
Brand Marketing, Brand Strategy, FMCG industry
LĨNH VỰC
Truyền thông/Báo chí/Quảng cáo
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
Nơi làm việc
- Sonatus Buiding, 15 Lê Thánh Tôn, Phường Sài Gòn, TP.HCM