Brand Manager

About STYLE by PNJ - New brand jewelry and accessories for young people - believes that your personality is the most precious treasure and will accompany you on your journey to find your own personality statement.
OBJECTIVES
Brand manager is responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability, focusing on achieving brand business objectives in the short and long term.
RESPONSIBILITIES
Plan and develop brand strategy.
Work with cross-functional partners to develop and execute short- and long-term brand strategies to exceed company objectives
Develop brand's KPI.
Develop the brand's annual budget plan.
Ensure the growth in brand awareness, preference, and loyalty
Support long-term innovation strategy: You will support the team in building the long-term innovation strategy, leveraging macro-trends and consumer and business insight to craft a strategy that will deliver against our strategic priorities today and tomorrow.
Develop and oversee the implementation of marketing and communication plans
Oversee the development and implementation of campaigns to promote brand and revenue, including:
- Key campaigns on major shopping festivals of the year.
- New store opening campaigns
- Exhibitions, fairs, events, sponsorships, cooperation with other brands.
- Other derivative programs.
Develop plans for brand communication, marketing, promotions in each region, branch, and market based on the company's strategic direction, short, medium and long-term goals.
Ensure that messaging and marketing activities are aligned with brand and company values.
Assign KPIs to each brand assistant manager to measure the implementation of campaigns.
Allocate budget for each group of campaigns/ branches/ communication channels, manage brand's budget
Measuring and reporting on campaign performance and assessing KPIs and ROI.
Periodically review, remind, evaluate and propose solutions to ensure the campaigns are implemented on schedule and effectively.
Collaborate and work closely with relevant departments/ divisions in accordance with the company's processes and regulations.
Work cross-functional (Marketing Division, Retail, Human Resources, Finance and Accounting Division, Branch, Store Operation, ...) to gain alignment for key project milestones
Analyze brand, consumer insights and competitive trends, and recommend actions to be taken
Leadership
Monitor, evaluate, motivate & provide professional trainings for staffs to improve the qualifications and knowledge of the members of the department
Perform other tasks assigned by Line Manager/ company