Brand Manager

Job Summary
Take full charge of Brand's strategy, digital marketing, and sales performance in alignment with the company's goals as well as Brand 's directions.
Principal Accountabilities
Brand Communication and Sales Management
- Plan, supervise and modify short to long-term integrated sales and marketing strategies on Brand level.
- Propose local promotion, event, PR &digital marketing strategies based on brand business plan.
- Manage and optimize P&L following aligned target.
- Prepare P&L of local promotion, event, PR &digital marketing activities.
- Manage budget and resource allocation for each function; continuously monitor to ensure all committed goals achieved while maintaining good sales and marketing harmony.
- Plan for product portfolio, assortment, product pricing to be competitive and effective.
- Deliver customer and market share growth.
- Be responsible for brand expansion via new shop opening and new customer recruitment as planned.
- Analyze customer segments and trends of different channels to identify potential business opportunities.
- Stay open to any chances for developing new potential channels or co-branding with external parties.
- Manage sales and marketing activities on online platforms; analyze and optimize E-commerce activities and KPIs on key partners' flatforms; manage the E-commerce enabler.
- Manage and drive business for offline channels; manage store displays to ensure optimum display of brand and range.
- Set up the trading term with distributed channels to ensure the profitability of channels.
- Lead or support corporate sales activities & activities associated with new door and market launches.
- Evaluate competitive challenges for brand and find opportunities for growth and profit.
Internal Key Stakeholders: Finance & Accounting, Logistics, Regulatory Affairs, HR, IT, Legal
- Be on top of the internal cooperation between the Brand and key stakeholders to ensure smooth store and business operations and highest KPI performance, both offline and online.
- Tackle any cross-functional problems with cost-efficient and policy-compliant solutions.
Internal Key Stakeholders: Finance & Accounting, Logistics, Regulatory Affairs, HR, IT, Legal
- Be on top of the internal cooperation between the Brand and key stakeholders to ensure smooth store and business operations and highest KPI performance, both offline and online.
- Tackle any cross-functional problems with cost-efficient and policy-compliant solutions.