Brand Manager

Job title: Brand Manager
Location: HCMC, Vietnam
Flexibility: Hybrid
Job type: Permanent
About the job
At Sanofi Consumer Healthcare, we have one shared mission - we work passionately, every day, to "serve healthier, fuller lives" now and for the generations to come. In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. Everything we do is centered around people's interests - our consumers, our customers, healthcare professionals, and our employees - across the world. We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu. We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.
In our dynamic Brand Performance team, we seek an innovative and committed Brand Performance Manager. This role is pivotal in shaping the financial and brand health across local markets, driving profitability, and setting the direction for long-term brand ambition.
Key Responsibilities:
- Manage the P&L for brands within local markets, optimizing profitability.
- Craft and implement long-term brand strategies to enhance market share and brand preference.
- Foster brand affinity, health, and positive imagery among consumers.
- Contribute to brand budgeting processes, focusing on net sales and marketing spend, while also establishing performance metrics.
- Monitor brand performance monthly at the country level, devising action plans when necessary.
- Engage in monthly Integrated Business Planning (IBP) to ensure brand objectives are met.
Brand Strategy:
- Develop strategic brand pillars and business goals based on insights from local consumers, shoppers, and healthcare professionals (HCPs).
- Analyze and leverage consumer, shopper, and HCP journeys to influence brand selection.
- Create a localized shopper strategy, identifying the most effective channel segmentations and activations.
- Conduct competitive analysis to define our brand's unique propositions.
- Set local market pricing in alignment with global guidelines and work closely with the Trade Marketing Team on channel strategies.
- Devise a local HCP engagement strategy and define the New Product Development (NPD) roadmap.
Brand Management:
- Tailor and manage brand campaign strategies to meet local market nuances.
- Adapt brand assets and content to resonate with local audiences, ensuring compliance with regulations.
- Oversee the brand's budget and execution of localized marketing initiatives based on consumer insights.
- Offer insights on innovation projects to stay ahead in the market.