Brand Manager

Mô tả Công việc
. Implement the brand marketing plans within budget and on time. Co-ordinate the resources of the organisation to achieve approved objectives
· Develop and gain approval for detailed annual brand plans for the assigned products/categories covering all required elements.
· Implement brand marketing plans within A&P budget and on time. Co-ordinate
· resources to achieve the agreed objectives.
· Develop the annual A & P budget for the brand portfolio and formally monitor and report progress on a regular basis
· Identify and recommend investigations into new product and packaging developments. On approval, implement and launch
· Maintain effective liaison and communication with the Sales Team and distributor
· Manage the implementation of agreed advertising and promotion activities both above and below the line ensuring that appropriate cost benefit analyses are undertaken.
· Create and maintain consumer satisfaction
MAJOR CHALLENGES
· Accordingly develop effective marketing strategies including new product development to leverage the brand's strength into new product categories.
· Co - ordination and management of external service providers (advertising and promotion, market research and distribution).