POSITION SUMMARY
Drive the growth of the MAGGI brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer-centricity across all touchpoints.
KEY RESPONSIBILITIES
Contribute to development and update of consumer portrait, consumer engagement funnel for her/his brand.
Activates Brand Essence.
Support for management of 60/40+ basket, packaging, Nestlé Health & Wellness (NHW) dashboard, services and Creating Share Value (CSV) related to her/his brand.
Develops and updates consumer portraits, understands store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
Ensures consumer centricity, applies Innovation levers, contributes, and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
Contributes to the development and executes a strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors performance, health, and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of a trusted NHW leader.
REQUIREMENTS
Bachelor's degree in Marketing, Business, or related discipline.
Minimum 3 years' experience in Marketing, or equivalent FMCG experience (Sales experience is an advantage).
Proven experience working in cross-functional teams (Sales, Supply Chain, Finance, R&D, Agencies).
Solid understanding of Brand Building, consumer insight, innovation, and integrated commercial planning within FMCG.
Strong analytical, project management, and communication skills.
Demonstrated ability to operate within Nestlé principles, compliance standards, and competition law guidelines
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