Mô tả Công việc
1. Consumer understading
- Articulate a strong brand positioning and enhance customer experience by leveraging customer insights, market expertise, competitive landscape analysis, and a customer-focused approach.
2. Corporate Brand Strategies
- Build up brand strategies and brand positioning including the establishment of style guides, brand guidelines, brand vision and value propositions for both short-term and long-term objectives
- Develop, manage and monitor all of
brand marketing activities of Con Cung as a master brand, Including-but not limited to-advertising campaigns and new brand development initiatives.
3. Brand Management
- Propose, develop and implement tactical brand marketing programs to drive brand love and brand affinity
- Plan and execute all communications and media actions across all channels
- Collaborate with Agencies and/or internal departments to develop TVCs, product packaging, POSM,and communication vehicles that fit with product key message
- Follow up and analyze brand performance and propose suitable programs
4. Budgeting
- Propose, manage and monitor budget for all brand marketing campaign, Including-but not limited to-advertising campaign, new product launching...
- Managing the budget for advertising and promotional programs
Yêu Cầu Công Việc
- Bachelor degree in Marketing related field is preferred.
- 2-5 years of experience in the position of
brand manager/ marketing manager
- Strong at brand management, consumers understanding, creative & strategic knowledge
- Strong analytical skills with data-driven analysis
- Highly flexible/open-minded, resourceful and practical
- Communication & Presentation skill, Negotiation
- Advanced English skill, both in speaking and writing skills