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JOB DESCRIPTIONS
- As a Brand Marketing Manager, you will be responsible for developing and implementing strategic marketing initiatives to elevate brand awareness, drive customer engagement, increase sales and Marketing activities ROI for assigned luxury brands.
- The Brand Marketing Manager will collaborate cross-functionally with various departments to ensure alignment with brand objectives and values while staying abreast of industry trends and consumer insights
Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, including brand positioning, messaging, and target audience identification.
Integrated Marketing Campaigns: Plan integrated marketing campaigns across various channels, including digital, print, social media, events, and influencers, to drive brand visibility and engagement. Conduct a comprehensive Integrated Marketing campaign brief and collaborate with Centralized Marketing Center of Expertise teams to execute approved campaigns with excellent execution.
Clientele Development and CRM: Deeply understand targeted customers' behaviors, lifestyles, and customer data thereby developing strategic approaches and plans together with Centralized Customer Experiences team to retent existing customers while acquiring new customers for assigned brands.
Brand Partnerships and Sponsorships: Collaborate with Centralized Partnership team to identify and cultivate strategic partnerships and sponsorships that enhance brand visibility, prestige, and affinity among target audiences for assigned brands.
Brand Commercial Planning: Lead tactical trade promotion including branded perks, e-vouchers and GWP to drive sales at assigned distribution channels.
Content Creation and Management: Oversee the creation of compelling and relevant content for marketing materials, advertising campaigns, product launches, and brand activations, ensuring consistency in messaging and brand voice.
Market Research and Analysis: Conduct market research, competitive analysis, and luxury customer insights to identify opportunities for growth and refine marketing strategies accordingly.
Collaboration and Cross-Functional Leadership: Collaborate effectively with internal teams, including product merchandising team, retail sales, and VM teams, and external teams including Centralized Marketing teams (DAFC Marketing Center of Expertise, Customer Experiences, and Corporate Marketing) to ensure alignment and integration of brand initiatives across all touchpoints.
Budget Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI and brand impact.
Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to senior management to inform decision-making and optimize future strategies.
Brand Identity Maintenance: Uphold brand integrity and consistency across all marketing materials, ensuring adherence to brand guidelines and values
Build a customer-centric and performance-driven Marketing team
Others: follow other requests and assignments from Line Manager based on business needs
REQUIREMENTS
1. Qualification:
- Bachelor's degree in Marketing, Business Administration, or related field.
2. Knowledge
- Knowledge of fashion and a strong passion for fashion industry are required.
3. Experience:
- At least 3 years of experience in brand marketing, preferably in the luxury goods or fashion industry
- Proven track record of developing and executing successful marketing campaigns that drive brand awareness and sales growth.
4. Skill and competence:
- Fluent in spoken & written English.
- Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Creative mindset with a passion for luxury brands and a keen eye for details.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Flexibility to adapt to a fast-paced and dynamic work environment.
BENEFITS
- Attractive Compensation: Competitive salary package, including fixed 13th-month salary.
- Health & Well-being: Comprehensive healthcare insurance.
- Career Growth: Annual performance reviews, training programs, and internal rotation opportunities to support your development.
- Exclusive Employee Benefits: Enjoy 20-50% discounts on DAFC products and access to special internal sales events with exceptional offers on luxury items.
- Workplace Experience: A professional, creative, and well-equipped working environment where you can explore the world of luxury fashion.
- Team Culture & Engagement: Be part of a vibrant company culture with happy hours, team-building activities, year-end celebrations, and more.
- Luxury Industry Exposure: A unique opportunity to work in Vietnam's premium fashion retail sector, surrounded by iconic global brands