1. MAIN DUTIES:
Summary: Lead and manage the Brand team within the Creative Department to build brand equity, drive market presence, and ensure integrated marketing communications across all consumer touchpoints. Reporting directly to the Creative Manager, this role is responsible for brand strategy, campaign planning, proposal generation, team mentorship, and performance tracking to drive commercial growth.
Formulate, align, and execute overall brand strategies, campaign roadmaps, and integrated communication plans consistent with business objectives.
Directly draft and structure campaign proposals, and project presentations for executive management review.
Partner strategically with the Creative Manager to establish creative direction, brand stories, campaign concepts, and visual guidelines.
Lead campaign reporting and performance tracking (weekly, monthly, quarterly, yearly); continuously monitor project progress, ROI, brand health, and campaign timelines.
Oversee brand consistency across all consumer touchpoints, including digital channels, PR/media, packaging, and in-store retail activations.
Drive market research and consumer insight initiatives to identify emerging trends, analyze competitor tactics, and uncover new growth opportunities.
Coordinate cross-functionally with R&D, Merchandise, Operations, and manage external agencies, vendors, and strategic partners.
Manage, mentor, and foster the professional growth of
Brand Executives and Interns; set clear KPIs/OKRs and conduct performance evaluations.
2. REQUIREMENTS:
Minimum 3-5 years of proven experience in Brand Management, Campaign Planning, or Marketing Strategy (F&B or retail background strongly preferred).
Strong track record in developing campaign proposals, and delivering persuasive project presentations.
Basic English proficiency is required.
Proficiency in Figma is a major plus (for crafting proposals, pitch decks, layout framing, and creative team collaboration).
Sharp commercial acumen combined with high visual aesthetic standards and meticulous attention to detail.
3. BENEFITS:
Statutory insurance.
PTI Health Insurance.
Meal allowance provided.
Employee discounts on company brands.
Laptop/PC provided.
Professional training and skill development programs.
Annual team-building activities and internal corporate events.
📍 Work Location: Tran Nguyen Dan, Gia Dinh, HCM.
📍 Time Working: Mon - Fri, 8:00 - 18:00
📩 If you're interested, please send your CV & portfolio to [protected info]