Business Development Manager

Key Purpose of the Job:
The key responsibilities for the role are as follow:
● Build and developing Corporate and Institutional strategic accounts
● Develop Key Account Management capability for WSE
● Build retail channel through Corporate Partnerships
● Drive awareness of WSE Corporate Partnerships offerings with the support of the marketing and Event Management team
Key Areas of Responsibility:
1. Build and developing Corporate and Institutional strategic accounts
o Proactively engage with corporate and institutional key stakeholders to identify organizations with need for higher English proficiency
o Build corporate network through attending conferences, networking events, workshops, industry exhibitions. ...
o Clearly identify the organizations needs in terms of English proficiency and develop a granular understanding of the decision-making structure of the client organization
o Leverage WSE Organizational English Proficiency Assessment asset to set-up a structured approach from the need assessment phase down to the monitoring of the execution of the program
o Relentlessly help the client stakeholders to accelerate the decision-making process of their organization while clearly understand their end-to-end decision-making procedures until deal closure and payment
o Monitor the execution of the project and prepare to report for WSE management and clients religiously
o Maintenance of an accurate pipeline and monthly forecast across existing accounts
o Collaborate with Retail sales and other stakeholders like Marketing and TMK to identify and develop potential Corporate Solutions accounts.
2. Collaborate with Key Account Management capability.
o Staff the Key Account Management function to ensure the adequate support for the stellar delivery execution of the strategic accounts
o Ensure key account management staff comply with our standardized delivery method to achieve stellar execution of the strategic accounts
o Drive recurring revenues from strategic accounts through productive and professional relationships with key client stakeholders as well as stellar delivery of the service provided
3. Build retail channel through Corporate Partnerships
o Identify and build a network of Corporate Partners to develop a robust retail acquisition channel of student's
o Provide input in and deploy exclusive promotions offered to Corporate partner's employees (and sometimes customers) that will stimulate the Corporate Partnerships channel
o Develop cross-promotional opportunities that will stimulate the Corporate Partnership channel
o Manage contracts and agreements with the corporate partners
4. Drive awareness of WSE Corporate Sales & Partnerships offerings with the support of the Marketing and Direct Marketing
o Support management of the marcomms and events in collaboration with the Event Management team and Sales team to stimulate the Corporate Partnership channel
o Provide input and execute on the marketing strategy to grow the strategic accounts
o Support monitoring the performance of the marketing initiatives aimed at growing the Corporate Partnerships retail channel as well as the strategic accounts
While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.
Major challenge:
Management information
• Number of subordinates directly reporting to this position: 0-5
• Number of subordinates indirectly reporting to this position: 0
Know-how and Competency requirements
• Minimum Relevant Experience: 5 years
• Minimum Supervisor Experience: 2 years
• Minimum Academic Requirement:
• Bachelor's degree
• Major Subject: Business Administration, Sale or Marketing are preferred
• External Communication Required: Yes
• Frequently: Others (please specify)
• Required Oral Language: English and Vietnamese
• Others (please specify)