Business Intelligence Assistant Manager

Tóm tắt công việc
The Business Intelligence Assistant Manager focuses on bridging the gap between raw data and executive execution. You will lead a specialized team to build the company's data infrastructure, ensuring that every department, from Marketing to Commercial, operates from a Single Source of Truth. Your mission is to move the organization beyond "viewing" data to "acting" on it, providing the clarity needed to scale profitable operations and halt underperforming ones instantly.
KEY RESPONSIBILITIES
1. Team Leadership & Management
Workflow Oversight: Assign and prioritize tasks related to dashboard creation, data cleaning, and ad-hoc analysis to meet the fast-paced needs of the Affiliate and Marketing teams.
Quality Control: Review the work of the team to ensure 100% data accuracy and adherence to the "10-second rule" for dashboard clarity.
2. Data Governance & Standardization
The Single Source of Truth: Architect and maintain a unified data environment where all teams (Affiliate, Marketing, Commercial, Marketing Operation) use the same metrics and logic.
Metric Logic: Define and document the standardized calculation logic and "Source of Record" for all core business KPIs to prevent departmental conflicts.
Data Hygiene: Lead initiatives to clean and normalize fragmented data from various sources (API, CRM, Manual logs) into a structured format.
3. Strategic Insight & Decision Support
Actionable Dashboards: Design and oversee the deployment of high-level dashboards that answer critical business questions: Scale, Hold, or Stop?.
Root Cause Analysis: Conduct deep-dive analyses to identify why certain campaigns or products are underperforming and provide data-backed recommendations for improvement.
Forecasting & Scenarios: Partner with Business Owners to build predictive models and scenario-based forecasts to mitigate risk.
4. Cross-Functional Optimization
Affiliate & Commercial Support: Analyze ROI per offer, optimize publisher payouts, and evaluate the performance of in-house vs. e-commerce products.
Marketing Efficiency: Track and recommend adjustments for publisher acquisition and retention campaigns.
Marketing Operation Alignment: Support the Marketing Operation team in detecting overall performance anomalies and making rapid adjustments.