Business Marketing Director (Real Estate)

About the job
We are looking for a highly organized and driven individual to join the marketing team to
manage many critical projects across our portfolio. The person will be responsible for
leading a team to develop and execute effective multi-channel integrated communications
and project brand development... He/she is also responsible for maintaining the project's
brand health through periodic measurement and analysis.
Main Responsibilities:
• Be responsible for developing and executing the marketing strategy across the full spectrum of the marketing function on multiple residential and mixed-use projects.
• Prepare the overall marketing budget and manage all marketing activities and operations within the approved budget
• Coordinate with the market research department, the Customer Care Division and the Business Division to develop a market research and customer research plan for the Projects in all segments
• Coordinate with the communications department to oversee the implementation and compliance of the Projects; communications standards to ensure consistent communication and accurately reflect the project brand positioning
• Engaging with an international group of design partners to develop compelling but differentiated brand identities and publicity materials for the Projects
• Working with colleagues across various departments to manage and maintain deadlines, budgets, marketing objectives, and other elements of the marketing plan.
• Collaborate with events team and planners to provide direction and development of
direct marketing initiatives and event management for Projects, in order to achieve
set goals, including but not limited to Project success and management of costs.
• Coordinating with the branding and design department to oversee the
implementation and compliance of the project brand guidelines and key messages
in all segments;
• Coordinate with the digital marketing department to oversee the implementation
and compliance of the Project digital marketing plan in all segments to ensure
consistent communication and accurately reflect brand positioning, Project brand
• Supervise the marketing managers and executives in their roles in implementing
the marketing functions