Category Promotion Manager

Role:
Responsible for the annual promotion plan of several brands under different product categories to maximize consumer appeal. Overseeing the entire end-to-end process from planning to implementation for promotion activities. Strong understanding of brand equity is required to ensure the plan's relevancy for the brands. Managing different stakeholders at different level is daily task as alignment is key in the company matrix organization.
Accountabilities:
+ Analyze data or insights to determine industry and consumer trends
+ Understand brands' equity, business and opportunities
+ Understand channels' landscape and opportunities
+ Propose promotional ideas which fit with each brand at certain time
+ Liaise with marketing teams to align promotional activities of a product category
+ Secure approval from relevant stakeholders for implementation
+ Collaborate with different functions for implementation supervision
+ Propose forecasts for product demand to ensure the availability of inventory Assume responsibility of budget management for category
Requirements: