Channel Development Manager

* Job Purpose or Summary:
• Competitive Intelligence:
o Coordinate with field teams for competitors' activities & conduct thorough competitor analysis, identifying trends, pricing strategies, and promotional activities.
o Develop and implement effective plans to counter competitor initiatives and maintain market share.
o Stay informed of evolving industry and market dynamics.
• Channel Strategy & Development:
o Develop and execute promotional campaigns and sales initiatives tailored to different store clusters to enhance sales and transactions.
o Work with cross-functional teams to ensure effective execution of promotional campaigns.
• Activation Coordination:
o Manage and coordinate the execution of in-store promotional campaigns and activations.
o Ensure seamless collaboration between marketing, store operations, and other departments for successful campaign execution.
o Monitor campaign performance, analyze results, and recommend optimizations.
• Store Merchandising Collaboration:
o Partner with the marketing team to develop effective in-store merchandising strategies that enhance product visibility and promote sales.
o Oversee the implementation of planograms and ensure consistent execution across all pharmacy locations.
* Main Responsibilities
• Follow strictly to ensure successful execution of marketing and merchandising programs.
• Analyze market data and competitor activity to identify growth opportunities.
• Develop and implement a comprehensive channel development strategy, focusing on sales & transaction growth.
• Collaborate & maintain strong communication channels with internal stakeholders, including marketing, store operations, and regional teams.
• Prepare regular reports on activation performance, competitors' activities, and other market updates...