Nhân viên Trade Marketing (Trade Marketing Executive)

OVERVIEW:
The Trade Marketing Executive plays a key role in the following:
Own the Annual Trade Marketing Plan: Put in place a yearly promotional and activity calendar for Trade and Marketing initiatives to improve the number of pax for PSBC.
In-store Promotions: Responsible for designing tailored trade promotions for key customers
Category Management: Develop category captainship in the growing modern trade channels
The primary purpose of this role is to design, implement and manage the off-trade. The role must convert deep consumer and trade insights into a clear action plan that ensures demand creation through optimal presence, visibility, activation, and conversion of Pasteur Street Craft Beer brands appropriately segmented across different types of taprooms
RESPONSIBILITIES:
Develop, monitor, and oversee the implementation of trade marketing plans for offline channels and brands to achieve business objectives.
Plan, manage in line with the Marketing Manager and monitor the efficient utilization of trade spend budgets across channels/brands.
Provide trade spend tracking reports, including insights by channels on the effectiveness of spending/plan.
Plan, support, and coordinate BTL strategies of all product launches, tactical/ partnership campaigns,
Leading the execution of campaigns/ projects including manage, execute, and implement brand, marketing, campaign strategy and tactics across offline channels including but not limited to POSMs.
Post-campaign reports, data analysis and quarterly project reviews
Assist Marketing Manager in monitoring and evaluation of marketing statistics (customer count, ticket average and turnover) for the group and competitor's activity to make necessary adjustments to marketing campaigns
Become a Brand Ambassador and able to present at company events.
Any other job functions/projects that the Company assigns from time to time.