We are looking for an energetic and detail-oriented Channel Marketing Specialist to support the execution of marketing campaigns and demand generation initiatives for Sandisk consumer products in Vietnam.
In this role, you will:
Support the execution and localization of global and regional marketing campaigns to meet the needs of the Vietnam market
Collaborate closely with sales teams, distributors, channel partners, retailers, and key account customers to implement marketing programs and promotional activities
Assist in driving brand awareness, consumer engagement, and product sales across both online and offline channels
Support the development and execution of marketing plans aligned with business objectives and local market opportunities
Coordinate marketing activities across digital, social media, e-commerce, retail, and traditional marketing channels
Assist in planning and executing product launches, promotional campaigns, roadshows, trade events, and retail activation programs
Work with external agencies, vendors, and production partners to ensure timely delivery of marketing materials and campaigns
Help create, adapt, and localize marketing content and assets for the Vietnam market while maintaining brand consistency
Monitor campaign performance and prepare regular reports on key marketing metrics, providing insights for continuous improvement
Conduct market research and track consumer trends, competitor activities, pricing, and promotional programs to support marketing decisions
Support retailer and distributor marketing programs to drive product visibility, sell-through, and market share growth
Coordinate point-of-sale materials, merchandising activities, and in-store promotional programs to enhance brand presence
Assist in managing marketing budgets, purchase orders, and administrative processes related to marketing activities
Ensure all marketing initiatives comply with company brand guidelines and local advertising regulations
Maintain marketing calendars, campaign schedules, and project timelines to support successful program execution
1-3 years of experience in marketing, channel marketing, trade marketing, brand marketing, or related roles
Strong project coordination and organizational skills with attention to detail
Excellent communication and stakeholder management skills
Analytical mindset with the ability to interpret campaign and sales performance data
Proficiency in Microsoft Office, particularly Excel and PowerPoint
Familiarity with
digital marketing, social media platforms, e-commerce, and retail marketing activities
Experience working with distributors, retailers, or channel partners is an advantage
Experience in consumer electronics, consumer technology, FMCG, or consumer products industries is preferred
Fluent Vietnamese and good English communication skills
Ability to work effectively in a fast-paced, cross-functional, and multicultural environment