chuyên gia Brand Marketing , mobile app marketing full-time 2024

COMPANY INTRODUCTION
SotaTek (State-of-the-Art-Technology) offers leading tech experts with strong determination, enthusiasm and commitment in providing the most hi-tech IT services, with the ultimate goal to enable your business success through digital transformation. We deliver sustainable Software Development, including Web/App, Blockchain, AI & Machine Learning, ERP with cost-effective solutions.
During 8+ years of development, we have gathered over 1000 talented IT consultants and developers who share deep expertise to successfully provided full-cycle IT services to our Clients from 25+ nations worldwide, with 500+ projects in various industries, such as Finance, Health Care, Retail, Real Estate, Education, Media & Entertainment.
Our HQ is located in Hanoi, Vietnam, with representative offices in the US, Japan and Australia. We serve clients mainly from the US & NA, EU, UK, ANZ, and Asia.
Our vision is to become a pioneer in leveraging state-of-the-art technology for business growth and development
Our mission is to provide exceptional IT services that consistently exceed customer expectations and empower digital transformation.
SotaTek remains steadfast in our mission to preserve and nurture our core values, continuously committed to leverage customer assurance and satisfaction: Innovation, Reliable, Agile & T-shaped.
Brand Marketing Specialist
Tính chất công việc: Toàn thời gian - Chuyên môn: Marketing, Truyền Thông, PR - Địa điểm: Hà Nội - Mức lương: Thỏa thuận - Kinh nghiệm: Yêu cầu ứng viên có kinh nghiệm
JOB DESCRIPTION
Job Description:
As a Brand Marketing Specialist at SotaTek, you will play a crucial role in shaping our brand image and expanding our reach in the IT outsourcing industry.
Job Responsibilities:
Brand Foundation Development (10%)
Conduct quarterly research on target audience insights, brand perception, and competitive analysis.
Define brand visions, missions, core values, and visual guidelines in collaboration with managers.
Liaise with design teams to ensure brand characteristics are conveyed effectively.
Manage project timelines and budget efficiency for brand development projects.
Brand Engagement (70%)
Plan and execute quarterly brand engagement campaigns, including awareness and partnership initiatives.
Collaborate with performance marketing teams to deliver effective awareness ads.
Create various forms of engaging content for planned campaigns.
Organize partnership and branding events to enhance brand image.
Monitor project timelines, optimize campaign activities, and manage budgets efficiently.
Brand Monitoring (20%)
Identify touchpoints for brand interaction and conduct regular research on brand perception.
Ensure consistent brand assets across all touchpoints using brand guidelines.
Utilize social listening tools to measure brand activation and advocacy.
Monitor brand presence across all channels and modify strategies as needed.
Review and adjust perceived messages regularly to maintain brand consistency.
Monitor social ranking among competitors and mitigate negative impacts when possible.
REQUIREMENTS
Bachelor's degree in Marketing, Business, or a related field
At least 3 years of experience as a Brand Marketing
Proven experience in marketing leadership roles within the IT outsourcing or technology industry.
Strong understanding of IT outsourcing services and the technology landscape.
Proven track record of conducting market research, competitor analysis, and brand positioning.
Experience in developing and executing brand engagement campaigns across various channels.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Ability to analyze campaign performance metrics and optimize strategies accordingly.
Strong attention to detail and ability to maintain brand consistency across all touchpoints.
BENEFITS
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
Work performance review 2 times/ year (in April and October);
Performance bonus, 13th- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
Social insurance, health insurance, unemployment insurance and Bao Viet care insurance;
01 hour paid leave per day for women having children under 12 months
01 day remote work; A flexitime allowance of 90-180 minutes per month for employees;
Minimum 14 paid leaves per annum for all employees after probation;
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
Yearly company trip and year-end party, quarterly team building and weekly eating together; English - Japanese Club, Sports Clubs;
Men's Day, Women's Day, Children's Day, Mid-Autumn Festival and other benefits under the provisions of the company;
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
Training courses and working opportunities with technical gurus who built and operated world-class applications with millions of users. This might be a good chance for graduated students to learn cutting-edge technologies and how to build scalable system from scratch;
HOW TO APPLY
Submit your application via the APPLY NOW button below.
Deadline: 23:59 3/5/2024
Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.
APPLY NOW
Mobile App Marketing Specialist Full-time
Tính chất công việc: Toàn thời gian - Chuyên môn: Marketing, Truyền Thông, PR - Địa điểm: Hà Nội - Mức lương: Thỏa thuận - Kinh nghiệm: Yêu cầu ứng viên có kinh nghiệm
JOB DESCRIPTION
Intro:
Sotalabs is a member of the Sota Holdings Group. We specialize in developing exceptional web and mobile apps. We deliver our products including TopspotAI; AvaBot; ChatWOW, Blocklens; and ShotX AI Headshot Studio which discover all the latest AI tools and apps in the world. Our team comprises first principle thinkers who strive to create products rooted in customer needs, delivering true value to them.
What sets SotaLabs apart is how we: Encourage first-principle thinking; Prioritize customer obsession over competition-focused strategies; Think long-term; Empower employees to make decisions based on what's best for the company; Retain only the most efficient workers
Job Responsibilities:
Plan ASO and execute the plan for the Mobile App product.
Conduct research, optimize keywords, and use tools and methods to improve search rankings, and optimize Store_listing on the App Store (Apple) to increase conversion rates.
Run ads on platforms such as Apple Search, Google Ads, Facebook Ads...
Coordinate with other departments to optimize product development plans, and ASO strategies.
Use analytics tracking tools: Google Analytics, Firebase, data, AppTweak, ... to analyze the market, and track app store rankings.
Monitor, synthesize, evaluate work results, and propose improvements.
REQUIREMENTS
Experience at least 1 year in Marketing, and user acquisition with products on the iOS platform
Understanding of ASO mobile app on the App Store (Apple)
Proficiency in ASO support tools, running ads such as Apple Search, Google Ads, and Facebook Ads...
Research and market analysis skills using specialized tools for the mobile app industry.
Knowledge of English is an advantage
Independent/teamwork mindset.
Honest, proactive, and responsible in work attitude.
BENEFITS
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
Work performance review 2 times/ year (in April and October);
Performance bonus, 13th- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
Social insurance, health insurance, unemployment insurance and Bao Viet care insurance;
01 hour paid leave per day for women having children under 12 months
01 day remote work; A flexitime allowance of 90-180 minutes per month for employees;
Minimum 14 paid leaves per annum for all employees after probation;
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
Yearly company trip and year-end party, quarterly team building and weekly eating together; English - Japanese Club, Sports Clubs;
Men's Day, Women's Day, Children's Day, Mid-Autumn Festival and other benefits under the provisions of the company;
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
Training courses and working opportunities with technical gurus who built and operated world-class applications with millions of users. This might be a good chance for graduated students to learn cutting-edge technologies and how to build scalable system from scratch;
HOW TO APPLY
Submit your application via the APPLY NOW button below.
Deadline: 23:59 3/5/2024
Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.
APPLY NOW