Chuyên Viên Phụ Trách Truyền Thông Đối Ngoại Cho Tập Đoàn Bán Lẻ, Thời Trang, Thể Thao - Chế Độ Lương Hấp Dẫn

In charge of all external communication. He/She is responsible for pushing the visibility of Decathlon in the catchment zone's of the Hanoi stores in specific and in Hanoi city in general. The final target is to increase brand awareness and to bring traffic to all business units of Hanoi.
Responsibilities
Co built with City Leader and National Com leader the Hanoi Communication strategy.
- To build and to continuously develop a framework in approaching partners (including politics, business..) and manage their relationship for Decathlon business growth.
- To accompany with national marcom leader in negotiation with key partners in co-branding events.
- To lead, animate and manage all tactics serving for Hanoi marketing communication strategies.
- To lead the operation and co-ordinate with cross-functional teams to advance city marcom strategies and tactics.
- To manage all means of communication for all external marcom actions:
Define materials, channels, budget, timeline & KPIs
Manage cost, quality, lead time of delivery & KPIs
Manage agencies (advertising, designers, printers) and relating cross-functional teams
- Manage my activity and measure value creation (Yearly budget, Debrief of each campaign and measure the impact)