Commercial Executive

Role overview
LMC Agency is a Vietnam-based end-to-end eCommerce growth partner. We help brands grow on Shopee and TikTok Shop through full-stack services: store operations, marketplace advertising, fulfillment, compliance, and market research. Team of approximately 20 specialists.
Commercial Executive is the mid-level generalist IC (individual contributor) on the Commercial team. You run platform operations end-to-end for an assigned client portfolio: listings and catalogue structure, storefront, promotions and campaigns, platform ads, affiliate and creator, plus monthly performance reporting. You execute from playbooks, escalate exceptions, and operate without daily direction once ramped.
This role suits someone with 1-3 years of hands-on eCommerce operations experience who is ready to own accounts independently and build toward a deeper craft track (Senior Commercial Executive) or a managing track (Commercial Manager).
Key responsibilities
1. Listings and catalogue structure
- Own product listing quality on Shopee and TikTok Shop: titles, attributes, images, pricing, stock, variant accuracy
- Run your own keyword research for the categories you cover; identify which listings are slipping and why, and decide what to fix in each optimisation cycle
- Design variant and combo structure for new catalogues, balancing findability against inventory manageability
- Build new storefronts or overhaul existing ones: layout, collection order, buyer journey
2. Promotions and campaigns
- Plan the platform campaign calendar by quarter; decide which slots to join and which to skip
- Decide the promotion structure for each period: pick the mechanics, set the depth, avoid stacking discounts
- Set up flash sales, vouchers, bundling, and add-ons from brief; run mega periods (9.9, 11.11, 12.12, Tet) on plan and within scope
- Assess campaign invitations from the platform inside short windows with incomplete information
3. Platform ads
- Build and launch Shopee Ads and TikTok Shop Ads campaigns from brief
- Plan and pace budget weekly; monitor ROAS and CPC daily during active campaigns
- Handle ads incidents yourself; read the data to change direction, not only to report numbers
4. Affiliate and creator
- Select creators that fit the brand and design commission rates
- Book and brief livestream sessions; track whether creators deliver against brief
- Spot creators who do not deliver and act before the campaign is affected
5. Performance reporting and analysis
- Build the monthly report from every source: ads, orders, buyers, account health, settlement
- Resolve cases where two data sources disagree, and state the basis for the source you chose
- Recommend specific next actions based on data, not just describe what happened; flag at-risk accounts early