Communications Manager, VietnamCông Ty TNHH Gucci Việt Nam

Reporting directly to the Market Director, the Communications Manager plays a key role in the management of all Communications matters within Vietnam.
Key Accountabilities
• Plan and support implementations of PR campaigns, product, media launches, brand initiatives and market rollouts in the region and ensure the alignment with global and regional brand strategy.
• Develop and support the region for product launches with press, VIP, influencer for brand stories, partnerships to build awareness, desirability and increase store traffics.
• Plan and support PR campaigns & activities to generate quality brand visibility and drive earned media through PR, editorials, events and all activations across all online and offline platforms.
• Plan and support all markets for VIPs and influencers storytelling & content creation opportunities to ensure brand desirability in the region.
• Ensure the quality of the implementation of events, press trips, creative product placement, brand stories, editorials and other regional projects.
• Plan and organize effective off site and instore events in the region that are in line with worldwide brand strategy.
• Communicate with Headquarters for all assets, tools and press materials.
• Manage the distribution of media assets & PR samples planning.
• Continually nurture PR campaigns, maximize PR editorial coverage and meet defined editorial targets.
• Monitor, analyze and communicate PR results for evaluation and improvements, manage regular reports and communicate with Headquarters.
• Facilitate internal communications with all local markets, Headquarters and key stakeholders.
• Manage reports such as PR online and offline, fashion trends, data, competitor's performance, and marketing trends.
• Plan, support and monitor Communications budgets effectively.