Job Purpose The Community &
Brand Activation Executive is responsible for executing brand and community initiatives to strengthen consumer engagement and support brand growth. This role works closely with cross-functional teams to ensure marketing campaigns, community activities, and content are delivered effectively and in line with brand guidelines.
Key Responsibilities
Brand Campaign Execution
Execute OTS (On-The-Spot) activation plans and marketing initiatives according to campaign objectives.
Coordinate with internal stakeholders and external agencies to ensure timely and high-quality campaign execution.
Monitor campaign implementation and provide regular progress updates.
Content &
Brand Management
Review and approve marketing and community content to ensure alignment with brand guidelines, campaign briefs, and communication objectives.
Work closely with Marketing and Creative teams to maintain consistent brand messaging across all channels.
Support the development and localization of campaign materials when required.
Community Management
Execute community engagement plans to increase consumer interaction and brand advocacy.
Coordinate community activities, respond to community needs, and support ongoing engagement initiatives.
Track community performance and provide recommendations for continuous improvement.
Event &
Sampling Coordination
Coordinate the operational execution of events, sampling activities, and other brand activation programs.
Liaise with vendors, agencies, and internal teams to ensure smooth execution.
Monitor event logistics, timelines, and post-event reporting.
Reporting &
Administration
Prepare campaign performance reports and operational updates.
Track project timelines, budgets, and deliverables.
Perform other marketing and community-related tasks assigned by the manager.
Requirements
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1-3 years of experience in
Brand Marketing, Community Management,
Trade Marketing, or Marketing Activation.
Experience coordinating marketing campaigns, events, or community initiatives.
Strong project coordination and stakeholder management skills.
Good understanding of social media platforms and
digital marketing.
Strong communication and organizational skills.
Detail-oriented with the ability to manage multiple projects simultaneously.
Good command of English is preferred.
Preferred Experience
Experience in FMCG, Beauty, Consumer Goods, or E-commerce industries.
Experience working with creative agencies, KOLs, or community platforms.
Familiarity with campaign execution, sampling programs, and consumer engagement activities.