❖ 30% Social media plan & report
Develop social media monthly & yearly plans based on marketing & business goals.
Research and plan out effective and engaging content ideas for industry related topics Contribute to define social media KPIs/targets/goals per campaign.
Collaborate with internal teams (Marketing, Sales, Performance, Operations) to develop and integrate marketing plan & partnership programs into social media strategy.
Take direction from Marketing EVP to ensure social content is compelling and in-synch with overall brand and campaign initiatives.
❖ 50% Social media deployment & execution
Write and create different sorts of pieces for our company's digital media for Fitness.
Create, edit, publish and share engaging content daily (e.g. original text, photos, videos, news) on company's social platforms and communities (Facebook, Instagram, Youtube, Spotify, LinkedIn, Chat apps, Tiktok, ETC wherever relevant).
Able to film simple videos for certain formats like stories.
Develop concepts, produce and drive adoption to livestreams, live events, podcasts.
Work with CFYC Fitness influencers and ambassadors to create compelling social media content.
Monitor closedly the creating and implementation of the monthly editorial calendar, making sure all content will be aired on-time and on-brief.
Work closely with Creative & Production team (
designers, producer, editors) and freelancers to produce design, videos, copies and ensure content is informative, on-point, on-brand and appealing.
Brief relevant teams and agencies to smoothly operate and execute social media plan.
Adjust content strategies and maximize its potential according to what works.
Adhere to brand guidelines & community standards.
❖ 10% research & optimization
Stay up-to-date with current technologies, best practices, tools, applications, channels, design, trends and strategy in social media.
Research on current benchmark trends and audience insight.
Analyze, review and measure effectiveness of on-going campaigns in an effort to maximize results.
Make recommendations to optimize on-going campaigns based on set metrics and data.
Generate performance reports to have key learning for upcoming projects.
❖ 10% other tasks as per request of manager and company
University graduate (Major in Marketing/ Media/ Communications/Business is preferable).
Meticulous (precise and care to details), proactive, and willing-to-learn. Well planned, good at influencing skill and ability to work across functions.
Skills: Social content, social media, presentation skill, proposal making.
English and Vietnamese fluency.
Understanding of Health + Fitness categories would be an advantage.
2+ years experience in Social Media.
Insurance: Full social insurance and benefits as per company policy.
Enjoy free access to California Fitness & Yoga clubs outside working hours to enhance your health and wellness.
Training: Provided with essential skills training and professional development opportunities.