The Content Creator is responsible for developing multi-platform content across digital channels, including written, visual, and video formats. This role requires a strong understanding of marketing communication principles, audience insights, and platform-specific content strategies (e.g., TikTok, YouTube, Zalo, Facebook, etc.). The position combines content ideation, scripting, and hands-on production to ensure materials effectively engage target audiences and support business and communication objectives.
JOB DESCRIPTION
Content strategy
• Identify and analyze target audiences (e.g., farmers, partners, customers, and relevant stakeholders) to define appropriate communication approaches
• Develop content concepts aligned with project objectives, field activities, and overall business priorities
• Plan and develop content for the company website, key digital channels, and project-related communication materials
• Adjust content format and messaging to suit the characteristics and user behavior of each platform
• Contribute to monthly content planning and campaign discussions
Multi-platform content production
• Develop written content, short form copy, and scripts for digital platforms
• Produce articles, project updates, short-form videos, and related content materials
• Apply platform-specific best practices where relevant
• Support filming, basic editing, or coordination of video production when required
• Support for brochures, landing pages, and other related marketing materials
Brand & marketing communication
• Ensure all content aligns with brand voice, messaging guidelines, and positioning
• Apply marketing communication principles in content development
• Translate technical and project-related information into clear and accessible content for target audiences
• Ensure consistency across websites, social media, video, and printed communication materials
Collaboration
• Work closely with Marketing and communication team to meet content timelines and objectives
• Collaborate with project consultants, agronomists, and other stakeholders to gather accurate information
• Coordinate directly with clients and external partners when required to ensure content accuracy and alignment with project objectives
• Coordinate with the
Designer and video team to ensure alignment between content and visuals
• Participate in field visits when required to collect materials and develop project content.