Content Creator

Role Summary
ĀRCA is a premium wellness and longevity ecosystem focused on building modern, science-backed health and beauty experiences.
We are building our social media presence from the ground up, not as a marketing channel, but as a core part of how the brand is experienced.
We focus on:
Clear, educational content (science-backed wellness)
High-quality visual storytelling
Aspirational lifestyle positioning
Product-driven narratives (recovery, longevity tools)
The Content Creator plays a key role in shaping how ĀRCA shows up across TikTok, Instagram, and Facebook.
Working closely with the founder, this role requires both execution and judgment. You are not just producing content, you are helping build and own the content engine.
Key Responsibilities
1. Content Creation & Production
Produce content for TikTok, Instagram, and Facebook (video, reels, posts, stories)
Handle end-to-end execution (concept → shoot → edit → publish)
Maintain a clean, premium, and consistent visual style aligned with ĀRCA
Ensure all content meets a high quality bar (no clutter, no low-quality trend content)
2. Content Output & Performance
Deliver consistent weekly output (minimum 3-5 short-form videos)
Test and iterate on content formats weekly
Track and improve key metrics (views, engagement, retention)
Continuously refine content based on performance insights
3. Social Media Development
Help build ĀRCA's social presence from early stage
Develop repeatable and scalable content formats
Apply principles that drive reach, engagement, and retention
Balance brand quality with performance-driven content
4. Content Judgment & Collaboration
Apply strong judgment in content quality and brand fit (not trend-driven by default)
Work closely with the founder/team to align on direction and iterate quickly
Use tools (including AI where relevant) to improve efficiency while maintaining standards
Take ownership beyond defined tasks when needed