Content Editor senior / executiveEasia Travel CO., LTD

- Ensure all written English content for Easia Travel (leisure and other brands) is flawless, on-brand (following corporate guidelines), and enhances the sales potential of the company and/or associated products in the relevant target market.
- Involved in the creative process from inception to delivery or simply as a proofreader/copy editor supporting the work of other marketing team members. The role also includes proofreading and editing the company's product fact sheets, training materials, and other collaterals as required.
- Coordinate with the MarCom Manager to create compelling, forward-thinking copy for Easia Travel's online properties: websites, landing pages, blogs, catalogs, and brochures.
- Proofreading of written content created by non-native English speakers
- Edit description texts of activities to make them brand-specific
- Complete and/or edit content to demand in a timely manner appropriate for each target market
- Understand (and support the development of) each brand's needs and requirements, and strictly follow/uphold brand style guidelines in line with a target audience
- Responsible for maintaining and updating the blog calendar, from identifying topics that support sales and brand objectives to drafting and publishing articles on the company websites
- Ensure the social media platforms are well maintained in accordance with the brand guidelines under the supervision of the brand managers
- Draft advertising copy for SEA and SMA
- Create compelling profiles for each brand & platform
- Support the creation of video subtitles for the Videographer and/or Video Intern
- Monitor competitors' blogs as well as industry news