Content Manager

1/Brand & Product Internalization:
- Deeply dive into the brand identity and product science (nutrition, ingredients, benefits) to ensure all content is accurate, authoritative, and aligned with our brand voice.
- Transform technical product specifications into digestible, persuasive language for diverse marketing materials.
2/Consumer Insight & Creative Ideation:
- Conduct deep research into pet food consumer behavior and pain points to develop unique content angles.
- Proactively contribute creative themes that resonate with pet parents' lifestyles and emotional needs.
3/Trend Monitoring & Content Sensitivity:
- Maintain a high sensitivity to social media trends, visual styles, and viral "hooks," especially within the pet community.
- Identify and adapt popular formats to create brand-relevant content that stands out in a crowded feed.
4/Multi-Channel Content Creation:
- Social Media: Write high-engagement scripts for short-form videos (e.g., TikTok/Reels) with a focus on strong openings and viral potential.
- Marketing Collateral: Craft compelling copy for various assets, including campaign posters, sales brochures, and detailed product manuals.
5/Execution Excellence & Ownership:
- Take full ownership of the content production process, ensuring all deliverables are completed on time with high precision.
-Maintain a rigorous standard for quality control, from creative brainstorming to the final proofreading of printed materials.