HouseNow is looking for a Content Marketing to join our team in Thanh Xuan District, Hanoi. In this role, you'll be instrumental in crafting and executing viral-worthy content strategies across diverse formats, driving engagement and building our brand. We're looking for someone with at least 3 years of experience in content creation, a strong knack for experimentation and a passion for turning ideas into impactful results.
a. Research & Produce Conversion-Focused Content
Participate in developing weekly, monthly, and quarterly content strategies.
Proactively research customer insights, market trends, and competitors each month, then apply these insights and data to develop new creative concepts.
Ideate, script, and collaborate directly with the
designers/
video editors to deliver high-performing conversion-focused content.
Take full ownership of conversion-driven content across multiple platforms (Social, Website, App, etc.)
b. Collaborate with the Media Team
Work closely with media buyers to track performance results of each creative and evaluate content effectiveness using key metrics: CPI, CTR, CPL, CVR, and ROAS.
Propose creative optimization plans based on data
c. Collaborate with the Branding Team
Ensure consistency in HouseNow's tone of voice, visual style, and key messaging across all performance content.
Participate in brainstorming and executing multi-channel growth campaigns.