Content Marketing Specialist

MVC cần tuyển vị trí Content Marketing Specialist làm việc tại Hồ Chí Minh, mức lương thương lượng / cạnh tranh. Chi tiết công việc như sau:
Mô tả Công việc
Content Marketing Specialist (Insight: SAAS or Technology/Digital)
Content Strategy Development
Develop and execute a comprehensive content strategy that aligns with our marketing goals and brand voice.
Conduct market research to identify content gaps and opportunities within the SaaS industry.
Collaborate with the marketing team to plan and execute content campaigns.
Content Creation
Produce high-quality, engaging, and informative content, including blog posts, whitepapers, eBooks, case studies, infographics, webinars, and video scripts.
Ensure all content is optimized for SEO and follows best practices for readability and user engagement.
Ability to produce the basic visuals (social images)
Content Distribution and Promotion
Develop and implement content distribution plans to maximize reach and impact.
Utilize various channels such as social media, email marketing, and content syndication to promote content.
Engage with industry influencers and partners to amplify content reach.
Content Performance Analysis
Track and analyze content performance metrics using tools like Google Analytics, SEMrush, and social media analytics.
Generate reports and provide insights to refine content strategies and improve performance.
Conduct A/B testing to determine the effectiveness of different content formats and topics.
Audience Engagement
Monitor and engage with our audience across social media platforms, forums, and other digital channels.
Respond to comments, questions, and feedback to foster a community around our brand.
Encourage user-generated content and facilitate conversations that add value to our audience.
Collaboration and Cross-Functional Coordination
Work closely with product, sales, and customer support teams to ensure content aligns with product features, updates, and customer needs.
Participate in brainstorming sessions and contribute creative ideas to the overall marketing strategy.
Coordinate with external writers, freelancers, and agencies as needed.
Yêu cầu Tuyển dụng
Bachelor's degree in marketing, Communications, Journalism, or a related field
2-3+ years of experience in content marketing, preferably in the SaaS industry
Proven track record of creating high-quality content that drives engagement and conversions
Strong understanding of SEO, keyword research, and web traffic metrics
Good writing, editing, and proofreading skills
Proficiency with content management systems (e.g., WordPress), social media platforms, and marketing automation tools
Ability to work independently and as part of a team in a fast-paced, dynamic environment
Strong analytical skills and attention to detail
Creative thinker with a passion for storytelling and innovation
Chế độ & Phúc lợi
Competitive income and bonuses based on job performance;
Full participation in social insurance policies such as health insurance, and others;
Numerous career development opportunities;
Fun and friendly working environment.
WORKING HOURS:
Monday to Friday: From 09:00 to 18:00
Saturday: From 09:00 to 12:00
Workplace: 48 Hoa Mai, Ward 2, Phu Nhuan District, HCM City
Lưu ý khi nộp hồ sơ
Please send your updated CV to [protected info]