Mô tả công việc
- Lead the copywriting direction for influencer marketing campaigns, from concept -> key message -> multi-channel execution (social, digital, KOL/KOC scripts).
- Develop big ideas and creative concepts that drive integrated campaigns (IMC, Social, PR, Digital).
- Produce and edit diverse content formats, including:
Social content plans (Facebook, Instagram, TikTok, YouTube)
Key messages for KOL/KOC briefings and influencer scripts
PR articles, press releases, campaign taglines, and video scripts
- Collaborate closely with Strategy, Account, and Creative Design teams to ensure consistency of ideas across deliverables.
- Participate in pitches and present ideas persuasively to clients.
- Mentor, guide, and review the work of junior copywriters (if any).
Yêu cầu
- 4-6+ years of experience in copywriting, preferably in creative/digital agencies with strong exposure to influencer marketing.
- Strong strategic and creative thinking skills to build impactful campaign concepts.
- Versatility in writing styles and tone of voice; ability to capture trends and understand Gen Z consumer behavior.
- Solid portfolio showcasing notable projects (especially influencer marketing and digital campaigns).
- Confident in pitching and presenting creative ideas to clients.
- Experience in mentoring or leading a small copy team is a plus.
Quyền lợi
Competitive salary package with performance & KPI bonuses.
12 days of Annual Leave, plus 1 Birthday Leave & 1 WFH day/month.
Recovery Leave (Management level: 5 days/year).
Full social insurance & premium healthcare (Bao Viet).
Annual Company Trip, Teambuilding, YEP & L&D Activities.
Special occasion perks (birthday, wedding, maternity...).
Annual appraisals with clear promotion opportunities.
Dynamic, inspiring, and creative work environment.
Continuous opportunities for professional growth and personal development.
Bảo hiểm xã hội, Bảo hiểm sức khỏe, Khám sức khỏe định kỳ, Team building, Du lịch hàng năm, Thưởng hiệu quả làm việc
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
Thông tin chung
Nơi làm việc
- - Hồ Chí Minh: Phường Xuân Hòa (Quận 3 cũ)