Corporate Communications Speicalist (PR)

Mô tả Công việc
That includes 5 main functions as following: 1. COMMUNICATIONS: (a) Public Communications; (b) Internal Communications; (c) Owned Media Communications 2. RELATIONS: (a) Media Relations; (b) Talent Relations: Employees & Potential Candidates 3. RECOGNITION: (a) Award; (b) Leader Voice enhancement 4. BRAND MANAGEMENT: (a) Brand Identity; (b) Branding Assets; (c) Trademarks & Trade name Management 5. CRISIS MANAGEMENT: (a) Crisis Handling; (b) Media Hotline Management
1. Public Communications: to strengthen AEON Brand in the perception of multi-stakeholders by planning and implementing the effective communications projects/ campaigns Role: This position, playing as a storyteller, who bridge the company's stakeholders and AEON by the audiences' insight-driven story. Thus helping to build a long-lasting and trustworthy relationship and drive the target audiences' understanding, support and love to AEON Brand. Goal: enhance AEON Vietnam's brand performance to both internal and external stakeholders through effective communications Tactic: [1.1] Planning and implementing communications activities which are PR retainer, PR retaining, Communications campaigns; [1.2] Organising and conducting communications focused events which are press conference, opening, launching, etc. [1.3] Develoing and writing communications content such as news release, articles, corporate profile, corporate brochure, video script, presentation, official letters, media interview, etc.
2.Media Relations: to build and maintain the AEON good relationship with the journalists to generate the positive and earned media for AEON Brand [2.1] Media Engagement: (a) Developing and sustaining the network and relationships with journalists, particular with economy and market sections (b) Organising and implementing regular and ad-hoc media engagement activities [2.2] Media Appreciation [2.3] Media Interview & Partnership: Being a primary contact to receive and handle media enquiries/ media issues
3.Crisis Management: to minimize negative impact to brand image and reputation through managing & handling media crisis [3.1] Daily Media Moniroting and Social Media Listening for potential crisis alert [3.2] Being responsible to work with the related departments for related tasks which are assigned by direct supervisor in media crisis handling
4.Brand Identity Management & Reporting [4.1] Brand Identity Management: Supervising and consulting on any use of AEON Trademark/Tradename, Brand Guideline [4.2] Reporting tasks: being accountable for AEON Brand Performance reports, which are: [a] Mass Media report: Quarterly & Year-end [b] Social Media Report: Twice a year [c] Brand Health Check: every 3 years