Country Head of Marketing

Job Content
The Country Head of Marketing (Vietnam) leads the execution engine of Asia Strategic Holdings' internal marketing agency, overseeing the centralized delivery of marketing services across business units including Wall Street English, Kids&Us, Logiscool, and Exera.
This role is responsible for orchestrating a cross-functional marketing team that delivers high-quality, on-brand execution across campaign management, content production, media planning, digital performance, events, brand activations, and marketing conversion support. The successful candidate will bring structure, speed, and precision to the shared marketing function, enabling Brand Managers in each business unit to turn strategy into results.
Beyond operational leadership, the Country Head of Marketing also serves as a center of marketing excellence, advising Brand Managers on best practices in campaign design, messaging frameworks, and performance evaluation. This role plays a key part in promoting consistent use of internal tools, templates, and SOPs, while fostering a culture of continuous learning and shared standards across the Group.
The ideal candidate is both a hands-on marketing operator and a strategic enabler, capable of driving measurable impact through structured execution, functional advisory, and high-trust collaboration across teams.
Key Areas of Responsibility:
1. Marketing Operations Leadership
• Lead the internal marketing shared service function, ensuring structured and efficient delivery of marketing campaigns across all business units.
• Translate strategic brand and campaign briefs into operational plans with clear timelines, deliverables, and execution oversight.
• Enforce standards, workflows, and SOPs to ensure consistent service delivery across content, digital, media buying, events, activation, and marketing conversion support.
2. Shared Services Governance & Quality Assurance
• Build and manage a clear service governance model between the shared services team and business unit Brand Managers.
• Implement briefing, planning, and approval frameworks to streamline campaign execution and reduce friction.
• Drive continuous improvement through post-campaign reviews, quality control processes, and operational feedback loops.
3. Cross-Functional Team Oversight
• Supervise a team of campaign managers, content producers, media planners, and conversion support staff.
• Foster a high-performance team culture grounded in accountability, delivery excellence, and creative impact.
• Facilitate strong coordination between brand strategy owners (Brand Managers) and marketing delivery teams.
4. Platform & Process Enablement
• Champion the adoption of marketing planning and coordination platforms (e.g., Click-Up, CoSchedule, Airtable) to enhance visibility and alignment.
• Promote practical use of AI tools for content ideation, copywriting, and production scaling, ensuring agility and consistency.
• Maintain an internal marketing handbook with SOPs, templates, and tools to support ongoing delivery and team onboarding.
5. Performance Tracking & Campaign Optimization
• Ensure execution teams are aligned to KPIs including campaign timeliness, quality standards, volume of leads, and channel efficiency.
• Collaborate with brand managers and analytics teams to track campaign effectiveness and drive actionable insights.
• Integrate performance dashboards and reporting loops to inform decision-making and resource prioritization.
6. Budget and Resource Management
• Manage shared marketing resources, tools, and budgets in alignment with campaign pipelines and service priorities.
• Optimize resource deployment across business units while maintaining high service standards and responsiveness.
7. Marketing Excellence & Advisory Support
• Act as a marketing thought partner and executional advisor to Brand Managers and business unit leaders, supporting them in structuring campaign briefs, refining positioning, and applying best practices.
• Serve as a guardian of marketing maturity by promoting consistency in campaign quality, message discipline, platform usage, and data-led performance insights.
• Contribute to a culture of continuous learning by sharing lessons learned, coordinating playbooks, and fostering internal upskills in marketing delivery.
• Participate in the Group Marketing Center of Excellence by helping shape SOPs, templates, and training materials aligned with evolving business and market needs.