About the job
CONTENT EXECUTIVE / CONTENT SPECIALIST (PERFORMANCE) HIRING.Product: Robot Pika - an edtech product for children aged 5-10
Type: Full-time.
Working hours: 8:30 AM - 6:00 PM, Monday to Friday (1.5-hour lunch break).
Location: D09, A10 Nam Trung Yen Urban Area, Yen Hoa Ward, Hanoi.
About this role
We're looking for a Content Executive or Content Specialist to join Robot Pika's content team - a category-leading edtech product for kids aged 5-10.You won't be a content machine that churns out posts on autopilot. You'll be the person who turns strategy into real, tangible pieces of content - the ad that stops a thumb, the script that holds a parent's attention, the landing page copy that makes someone click "Buy Now."
Our philosophy: Content is King. Conversion is Queen. Every piece of content you create must do both - connect and convert. If it only looks good but doesn't move numbers, it's not done. If it converts but feels hollow, it won't last.You'll work directly under the
Content Leader, and the better you get, the more ownership you earn.
I. What you'll do
Write copy that works. Ads, video scripts, social posts, landing pages, product descriptions - you write across formats and platforms, and every word earns its place.
Create video scripts that play, not just read. Most of our content lives as video on Facebook, TikTok, and YouTube. You write for the screen - thinking in hooks, pacing, cuts, and emotion. You collaborate closely with the production team to make sure the final video matches the intent of your script.
Own your output end-to-end. You don't just draft and hand off. You follow your content through production, review the result, and push for the version that actually works.
Research before you write. You dig into the audience - parents of kids aged 5-10 - and understand what they care about, what worries them, and what language resonates. You study competitors, trends, and top-performing content in the space.
Read the numbers. You check performance data on your content - CTR, conversion rate, engagement - and use it to improve the next piece. You don't guess; you learn from what the data tells you.
Keep the machine running. You manage your own content calendar, hit deadlines, and communicate progress without being chased.
Learn fast and share what you learn. You bring references, breakdowns of great content, and new ideas to the team. You actively contribute to raising the bar.
II. What you need to be great at
Copywriting & Conversion Copy. You write to move people, not to fill space. A headline, a caption, a landing page - whatever the format, you know how to take a reader from "scrolling past" to "I need this for my kid." You write with sensory language that makes parents feel the problem and see the solution. You understand that copy has a job: shift a belief, trigger an emotion, or close a sale. Every sentence you write has a reason to exist. If it doesn't convert, it's not done.
Video Script & Content Production. This is your main battlefield. Facebook, TikTok, YouTube - most of our content lives as video. You write for the screen, not the page. You think in hooks that stop a thumb in the first 1.5 seconds, pacing that holds attention, and CTAs that feel natural - not forced. You don't just hand off a script and pray.
You follow the video through production: you give clear references, spot when something's off in the edit, and push until the final cut matches the intent you wrote. You're not a
video editor, but you can speak their language well enough to get what you need.
Creativity & Taste. You're only as good as what you consume. Your daily feed isn't random - it's curated. You follow great creators, study high-performing ads, and reverse-engineer what makes content work. You don't just scroll - you deconstruct hooks, structures, transitions, and CTAs. Then you practice until those patterns become instinct. When you come in for an interview, we'd love to see your feed - and what you've built from it.
Audience Empathy & Parent Psychology. Doing content without obsessing over your customer is unacceptable. Your audience is parents of children aged 5-10 - and you need to live in their world. You join their Facebook groups.
You read their comments. You understand what keeps them up at night about their child's education: the guilt of not doing enough, the hope of giving their kid an edge, the overwhelm of too many choices. That understanding isn't background knowledge - it's the raw material of everything you write.
Content that doesn't come from real empathy always sounds fake, and you know the difference.
Analytical Thinking. Numbers go up or down - you always want to know why. You track CTR, view-through rate, conversion rate on your own content. When a piece underperforms, you don't just move on - you dig in, form a hypothesis, and test a better version. When a piece overperforms, you reverse-engineer it and extract the pattern. You treat data as feedback, not a report card.
Mindset
Love marketing. Never stop upskilling. Marketing isn't your job - it's your obsession. You learn on your own time. You don't wait for a training session - you find the resource, study it, and apply it to the next piece of content you ship.
Content is King. Conversion is Queen. This isn't a slogan. It's how you judge every single piece of your own work. Content that's beautiful but doesn't move the needle is a hobby. Content that converts but feels hollow won't last. You do both.
Take feedback like a craftsperson. Your first draft is never sacred. You welcome sharp feedback, learn from it fast, and come back with a better version - not a bruised ego.
Self-management. Nobody chases you. You plan your week, hit your deadlines, flag blockers early, and keep your work organized. You treat your own output like a product with a shipping date.
Collaboration. You work with designers, video editors, and the Content Leader as one unit. You give clear briefs, respond to feedback constructively, and raise the standard of everyone around you - not just yourself.
III. What you get here
Real ownership. You lead content for a product. Not execute briefs from someone else's playbook.
A product worth building for. Robot Pika is at the frontier of edtech - constantly evolving, constantly improving. You'll do work you're proud of.
A team that cares. The people around you are obsessed with making the product better every day. The energy is real.
Room to create and grow. Good ideas get tried. If you want to learn, you'll be supported.
IV. Level & Compensation
Content Executive (Junior)1-2 years in content / copywriting / Video Script & Content Production / marketing
10-15M VND + performance commission. Total package up to 20-25M
Content Specialist (Mid-Senior)2-4 years with a portfolio of high-performing content
15-22M VND + performance commission. Total package up to 25-35M
Other Benefits:• Free lunch at the company, full paid leave, and social insurance, 13th-month salary.• A young, dynamic, gossip-free working environment focused entirely on creating excellent products.
V. APPLICATION PROCESS
If you've read this far and thought "this is me" - send your CV along with a portfolio or projects where you did the content work yourself.
Please send your CV + Portfolio (Mandatory) via email to: ✉️ [protected info]• Email subject: CONTENT EXECUTIVE / CONTENT SPECIALIST - [Your Full Name]• Support Contact: Hotline or Zalo [protected info] (Ms. Hoang Mo).
Recruitment Process for CONTENT EXECUTIVE / CONTENT SPECIALIST:
Round 1: CV & Portfolio Review (We are particularly interested in case studies, real-world writing/documents, and outstanding outcomes in your portfolio).
Round 2: Phone screen with HR (10 - 15 minutes).
Round 3: Professional Interview with BOD (Offline, 60 - 90 minutes).