Location: Ho Chi Minh City, Vietnam
Company: KATINAT
Function: Marketing / Brand & Creative
At KATINAT, we believe creativity goes beyond beautiful visuals. It is about building distinctive brand experiences, creating meaningful connections with consumers, and transforming ideas into campaigns that leave a lasting impression.
We are looking for a Creative Manager with a strong agency background who can bring bold thinking, strategic creativity, and exceptional execution to one of Vietnam's dynamic F&B brands.
This role is ideal for a creative professional who has successfully developed integrated campaigns in an agency environment and is ready to take greater ownership of brand creativity from concept to execution.
KEY RESPONSIBILITIES
1. Creative Strategy & Concept Development
Translate brand strategy, consumer insights, and business objectives into compelling creative directions.
Lead the development of big ideas, key visuals, campaign concepts, storytelling, and creative platforms.
Drive creative thinking for brand campaigns, product launches, seasonal activations, and consumer engagement initiatives.
Ensure creative concepts are distinctive, culturally relevant, commercially meaningful, and aligned with KATINAT's brand positioning.
2. Integrated Campaign Development
Lead end-to-end creative development across digital, social media, in-store communications, OOH, activations, and other relevant consumer touchpoints.
Collaborate with Brand, Marketing,
Trade Marketing, Product, and Operations teams to turn campaign objectives into impactful creative executions.
Maintain consistency between the original creative concept and its implementation across channels.
Present creative proposals and articulate the strategic rationale behind ideas to senior management.
3. Creative Direction & Brand Excellence
Establish and maintain high creative standards across brand communications.
Provide creative direction for visual identity, art direction, campaign messaging, photography, video, and branded content.
Challenge conventional approaches and continuously elevate the quality, originality, and relevance of KATINAT's creative output.
Ensure all creative materials reinforce a coherent and recognizable brand identity.
4. Creative Team & Agency Management
Lead, coach, and develop internal creative team members, fostering a culture of collaboration, curiosity, and creative excellence.
Manage external creative agencies, production houses,
designers, and other creative partners.
Evaluate creative proposals, provide constructive feedback, and ensure deliverables meet strategic and quality expectations.
Oversee creative workflows, priorities, timelines, and production resources to support effective campaign delivery.
5. Creative Innovation & Effectiveness
Stay ahead of consumer behavior, cultural movements, design trends, and emerging creative formats.
Proactively identify new opportunities to strengthen brand differentiation and consumer engagement.
Partner with Marketing teams to evaluate campaign performance and apply learnings to future creative development.
Balance creative ambition with execution feasibility, brand consistency, timelines, and budgets.
REQUIREMENTS
Agency Experience - Mandatory
Minimum 5-7 years of relevant experience in creative development, with substantial hands-on experience at advertising, creative, branding, or integrated marketing agencies.
Previous experience as a Creative Manager, Associate Creative Director, Creative Lead, Senior Art Director, or equivalent agency-side role is highly preferred.
Proven experience developing integrated campaigns, from strategic briefing and concept creation to creative presentation and execution.
Strong portfolio demonstrating original creative thinking, campaign concepts, brand storytelling, and high-quality execution.
Creative & Leadership Capabilities
Strong conceptual thinking and the ability to translate consumer insights into powerful creative ideas.
Solid understanding of branding, art direction, visual communication, and integrated marketing.
Ability to evaluate creative work beyond aesthetics, considering brand relevance, consumer impact, and business objectives.
Experience leading creative teams and managing multiple projects or campaigns simultaneously.
Excellent presentation, storytelling, stakeholder management, and communication skills.
Comfortable presenting ideas, defending creative recommendations, and incorporating senior leadership feedback.
Strong understanding of Vietnam's consumer culture, social media landscape, and contemporary creative trends.
Preferred Qualifications
Experience working with F&B, lifestyle, retail, FMCG, or consumer-facing brands.
Experience transitioning from an agency to an in-house brand creative leadership role.
Proficiency in Vietnamese and working-level English.
We welcome creative professionals who combine agency-trained thinking, strong conceptual ability, and the ambition to build an impactful consumer brand.
Please share your updated CV and creative portfolio with:
Hoang Loc | Talent Acquisition
Email: [HIDDEN TEXT]
Zalo: 84 358 731 033