CRM Tech Specialist

Own the plumbing behind our customer messaging. You'll make sure every lifecycle flow, integration and data feed across 20+ shops fires correctly, on time, to the right person - so the marketing team can move fast without breaking things.
About The Role
Do you like being the reason complex systems just work? We're hiring a CRM Tech Specialist to own the technical layer of our lifecycle marketing - the flows, integrations, and deliverability behind 20+ shops.
TCG runs customer lifecycle messaging across 20+ online shops, and the CRM team is only as effective as the systems underneath it. This role owns that layer: the Emarsys setup, the integrations that feed it, deliverability, and the automation logic that turns customer data into the right message at the right moment. You're the person the marketers come to when a flow misfires or a new integration is needed.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. The CRM engine behind those shops is what you'd keep running - and improve.
In a nutshell
keep the CRM engine running, wire up new data sources, and make deliverability boringly reliable.
What You Will Do
Build and maintain automation flows.
Set up, QA and troubleshoot lifecycle flows - welcome, abandoned cart, post-purchase, win-back - so they trigger correctly across shops.
Build and adapt email templates and blocks. Create and modify reusable email blocks and templates (HTML/CSS) - from quick block tweaks the CRM managers ask for, to the occasional new block, to significant variations of existing ones.
Be the technical partner to the CRM team. Turn the marketers' requests into working templates, dynamic content and segmentation logic, and unblock them when something breaks.
Own integrations and data feeds.
Connect the CRM platform to shop, order and product data via APIs and connectors; keep the sync clean and monitored.
Guard deliverability. Manage sender reputation, authentication (SPF/DKIM/DMARC), list hygiene and bounce handling so campaigns actually land.
Put agentic AI to work. Use agentic AI hands-on to speed up how you build, QA and document flows, integrations and templates.
Monitor and alert. Set up checks so a broken flow is caught by you, not by a customer.
Requirements What we genuinely need. Short list on purpose.
Must have
Typically 3+ years in CRM/email operations or marketing technology.
Hands-on with a CRM/ESP platform - Emarsys, Iterable, Braze or CleverTap (or a similar enterprise platform; they work in much the same way).
SQL - you can query and shape the data behind your flows and segments yourself.
Hands-on, demonstrable experience with agentic AI - workflows you've actually built and run, not just general familiarity with AI tools.
Comfortable with APIs, webhooks and data mapping - you can read a payload and know what's wrong.
Working knowledge of email deliverability (authentication, reputation, list hygiene).
Reliable daily overlap with European (CET) hours - our CRM team sits in Riga and Cologne.
Working-level English for a globally distributed team.
Nice to have
Extra fluency hand-coding HTML/CSS email templates - the basics here are learnable and AI-assisted on the job.
Experience across multiple shops/brands or high message volume.
Who We're Looking For
Two short lists. The "probably not a fit" column is on purpose - it makes the first column more credible, and saves both of us time.
Sounds like you?
You like it when systems just work - and you're the reason they do.
You can debug a broken flow calmly and trace it to root cause.
You enjoy being the bridge between marketers and data.
You document what you build so the next person isn't stuck.
Probably not a fit if...
You want to own campaign strategy and creative - this is the technical/ops side.
You'd rather work in one tidy system than wrangle many shops and integrations.
You prefer clearly-scoped tickets over owning reliability end-to-end.
Time-zone overlap with European colleagues doesn't work for you.
What We Offer The essentials, done properly - plus the parts that matter locally.
Modern CRM stack - Emarsys + integrations
International exposure - globally distributed teams
Latest tooling - including internal AI tools
Local benefits - Health coverage, paid leave & local perks